107th Canton Fair Phase II was 27. Conference organizers recently released statistics, two overseas buyers to be 1.7% over the previous year, export turnover up 2.1% over the previous year.
But to assume that "mate" I'm afraid too early.
During the fair there is a special phenomenon, the author notes that although the total number of customers, but European buyers to be 11 183 people, down 17.9% compared with last, while U.S. merchants only and the last flat.
This also means that, as the main representative high-end market, but also the main export markets in Guangdong, European customers will account for the proportion of clients, is falling.
The information from the Light Industry Association has also confirmed this phenomenon. Light Industry Chamber of Commerce official told the author that deal lower than expected mainly due to volcanic eruptions in Iceland led to flight delays, resulting in many European buyers can not attend this year's trade impact on Europe's export turnover, a decrease of 9% . In addition, demand is still sluggish U.S. market, turnover continued to decline, dragging down the overall transaction.
European passenger reduction is a temporary phenomenon or the market changes?
In this year's trade, Iceland "ash" is undoubtedly the most popular event of emergencies. Many exhibitors reflect the original appointment of the European clients because in the end could not catch the flight, but missed with the Fair.
CBC's Miss Zeng Limin said that a French couple would have to come join them, only his wife barely squeezed into the last class, having gone through various twists and turns very, very hard to get to Guangzhou. The more customers you could only regret that the next show bye.
Enterprises are also worried: "ash" after an incident, the reduction of European and American customers, is the pattern of temporary fluctuations in the international market, or symbolize the decline of traditional export markets?
Head of the Guangdong trade delegation Road, both of two factors. He said: "The U.S. economy does not recover, while the European economy pick up slowly, with this 'ash' double effect, has become more evident."
However, enterprises in general are still relatively optimistic about this. Guangdong Ceramics Corporation on Hing Fat Cai Anyang, said: "As long as companies with good customer relationship, these incidents will not cause too much impact on the business."
Both traditional and emerging markets can not be neglected
"East West, light does not shine" is the government to encourage foreign companies to develop new markets slogans. Particularly through the ASEAN Free Trade Area of the wind, "zero tariff" was once the blueprint for many companies heart.
Arts & Crafts Co., Ltd. Guangdong Jie Xiong Yu Shaobin, deputy general manager, said in this show, the new customers in Australia, Russia and other market-oriented, but they hang out products with high prices, the Russian client a U-turn left. "They get to the wholesale market price of fair average quality ratio, we can not accept."
"After all, the traditional U.S. and European markets are high-end customers, particularly in Guangdong enterprises are restructuring and upgrading, and constantly improve the product value-added critical moment, these advantages customers will still be our long-term focus." Guangdong Trading Group official said, "to open up emerging markets, does not mean giving up the traditional market. but we are too dependent on long-term U.S. and European markets, the market structure is single, there is a certain risk. In the long run, the development trend of market diversification, both traditional and emerging markets should not be neglected. "
Target market should be "only picked, not elected expensive"
Statistics from the Light Industry Association, this year's trade, emerging markets become an important force in export transactions. Of which export turnover to Asian countries grew 13.2%, 11.7% of African countries, Argentina, Brazil and other Latin American countries have also recorded sharp growth.
Interview, I found that foreign trade enterprises in emerging markets for different views.
Household items, chairman of Guangdong clear excited Lang Chen said that last year the company's exports to Indonesia less than two million yuan, and this session of Canton on the breath of an Indonesian client 100 million on the next order. "Emerging market growth so fast!"
Guangdong Province's Cai Anyang Qing ceramic hair also said that exports of European and American companies account for Qi Cheng, and product line are not suitable to open up new markets.
"Traditional and emerging markets vary significantly, foreign trade enterprises should be based on industry characteristics, product strengths and business strategy to develop market strategies." Guangdong trade delegation official said. I am China Print Net writer, reports some information about dvd home cinema system , pioneer home theater system.
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