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Rush home appliances direct supply store prices crashed handsets by ewfewggbh fwewe
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Rush home appliances direct supply store prices crashed handsets |
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Business,Business News,Business Opportunities
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Stores shift cell phone manufacturers complained that the profit pressure
Season as a mobile phone shortly after the end of the Spring Festival Golden Week just, home appliance chain stores could not wait to start playing the leading mobile marketing industry. In the past two weeks, Suning Appliance dished out 5 million purchase order directly supplying mobile phones, while its rival Gome then followed that with 20 mobile phone manufacturers signed a purchase agreement the first year, the total value of more than 7 billion yuan.
Large-scale direct supply model has become common practice, accelerate the mobile channel in the flat at the same time, handset manufacturers are quietly changing nature of the industry.
Direct supply down handset prices Large-scale direct supply effects of the direct market is the mobile phone prices. Announced in the country 7.0 billion U.S. purchase orders at the same time, the stores across the country, "Mobile Festival", inside cell phone prices in general drop 200-500 dollars. While Suning had a similar year bargains. Suning Appliance Center Deputy Director Wang of Marketing Management, says that direct supply model compressed the middle part, the product price down at least 10%. But in the real store promotions often see a number of amazing cheap phone mark, The absolute decline in more than 10%, even lower than cost.
An anonymous phone manufacturers have revealed that such promotions will not store actually cause any loss of profits, but stores will be directly transferred to the profit pressure direct supply of mobile phone manufacturers to take part in the head.
According to him, many stores and mobile phone operators in the direct supply agreement signed at the same time require manufacturers to pay slotting allowance in varying amounts, advertising and other expenses, and to products sold in this part, after deducting costs, factory again way to pay the procurement section. The source said the store's price promotions by the manufacturer is actually in the "pays the bill," while companies paid advertising, slotting allowance is to store sufficient profits to protect, this way "even when there have been aftermarket cell phone checkout Marketplace business money owed to the situation. "
Direct supply procurement mainly frontline brands
At the same time, profits in the mobile phone store down the situation constantly, some weaker brands can not "participate in the game." Suning 5 million direct supply from the object of the procurement point of view, mainly front-line domestic and international brands, the company this is also the responsible person that the direct supply to increase the scale of production will further accelerate the mobile phone industry reshuffle.
Despite the harsh conditions admission, directly supplying the supermarkets still worry about no one to join in the business. The vendor who says that chain stores now control a powerful sales channels, mobile phone manufacturers in the industrial chain in the position in continuing to decline.
had told reporters that the company purchased the mobile phone operators also receive the market according to sales information on their mobile phones appearance and function of a number of requirements. Integrated into the mobile phone operators, more and more interested in the trend of customization shows that the industry said is false. I am China Hardware Suppliers writer, reports some information about dc dc converter design , wall mounted exhaust fans.
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