China Small appliances Market capacity expansion of more than 2 percent each year, attracting
Glanz And other giants have entered
Customs recently published data show that 1 to April this year, our small
Home Appliances While the U.S. and negative growth in exports to the EU, both quantity and value were both down. Accelerated in the event of revaluation, the context of raw material price increases, more and more household electrical appliance enterprises to head off toward expanding domestic market. The trade volume growing, high profit margins of small household appliances, has become a household electrical appliance enterprises including Shunde household electrical appliance enterprises, including grabbing the "cake."
Market capacity expansion of more than 2 percent per year
Statistics show that China's small household appliances in recent years are more than 20% annual growth rate, and constantly rise to many new product categories, its high-speed development has been more and more concerned about the appliance business. Professionals predicted that competition is not yet fully global small household appliance market, with demand up to 11.6 million units, 15% to 30% of the profits, of which, the domestic demand for small appliances will reach 160 million units, the small appliance industry as home appliances industry One of the most attractive areas.
However, despite the expanding market capacity, but industry brand concentration is not high. Statistics show that China produced more than 1000 small home appliances business, the market could see as many as 300 brands. The one can not ignore the issue is currently ranked top 5 in the industry, brand, market share of less than 30%.
This, the appliance industry have pointed out, can not be ignored status quo, the domestic manufacturer of small household appliances widespread small-scale, technologically weak, inadequate marketing networks, lack of funds and other issues, restricted the key to the healthy development of the industry. "With the European and American export market continues to decline, home appliance giants entered the market, small household appliances will become increasingly fierce market competition."
Electrolux Galanz have snatch With white goods home appliance industries, especially the deterioration of the overall environment of the industry, the lucrative small home appliances market, attracting more and more giants to enter.
Recently, in 2006 China's small household appliance market, the basic out of the new high-level media Electrolux said it will re-strengthen the strategic layout in China, but as a weakness of small household electrical appliances will be one of the first breakthrough in the direction.
Early as April of this year, the domestic home appliance giant Galanz high-profile announcement on small home appliances into the market. Galanz life, general manager of electrical machine
Han Wei In the presence of the domestic media, announced this year's Galanz life (small) electrical sales target to reach 4 billion yuan. The response to the challenges may be encountered, Galanz beginning in 2005, invested heavily on live electric (small appliances), have been put into development funds more than 200 million yuan. Nearly a thousand patents Galanz hand, occupy small home appliances become its "cake" of the weapon, and development, including high-end price as high as several thousand dollars
Rice cooker , It is crucial Galanz weapons into the field.
Then weaker small household appliances enterprises that do? In this regard, the new General Manager of Marketing Center Po Peng Guangshun domestic appliances that, in fact, a very large domestic market, small appliances, as long as identify the competitive products, will be based on the cornerstone. "In order to expand the domestic market, we fully contracted product lines, fruit, soybean milk and other competitive products through differentiation breakthrough in the country a significant advantage over the local market, then plan to expand the overall market share of the country." He said, by competitive products the lead, other products can also be a larger market advantage. It is the implementation of this difference, the individual driving the overall marketing strategy, in the first in August, the new small appliances Po year increase domestic sales to double sales this year total more than the original target. I am China Home Appliances writer, reports some information about toshiba tecra hard drive , powerbook g4 airport card.
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