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Suning ample supply of 1 2 million sets of air-conditioning market trying to eat up 51 by e55he thbtngr





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Suning ample supply of 1 2 million sets of air-conditioning market trying to eat up 51 by
Article Posted: 08/16/2011
Article Views: 76
Articles Written: 883
Word Count: 759
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Suning ample supply of 1 2 million sets of air-conditioning market trying to eat up 51


 
Business,Business News,Business Opportunities
51 coming, summer is approaching, air-conditioning market is about to usher in season. Manufacturers, businessmen have resorted to every means to ditch push in the air conditioning season. Reporter learned yesterday from the side of Suning Appliance, 51 during 14 years as an air conditioning sales champion, Suning will join Haier, Midea, Chunlan, Zhi Gao, Hisense, Kelon, Panasonic, Samsung, LG and other major brands spend 4 billion yuan to the nation 120 million-market air-conditioning, advanced detonation air conditioner market in 2007 51. Chunlan, Zhi Gao, Panasonic, Samsung and other brands in 51 during the first-line marketing resources to increase investment, and Suning will conduct joint marketing activities on an unprecedented scale. Among them, especially for models of various major brands, 30%, "discount air" drop up to 50%.

Heavily none other large brands and integrated marketing major chain

Suning Wang Mingxiang Air general manager, this year the release of Suning Appliance, "2007 White Paper on China's air-conditioning industry," signed a year after the 4 million sets of air-conditioning custom underwriting agreement, 51 Suning during the launch of the 120 million invested market, this ratio accounts for 30% of annual sales, demonstrated the desire to eat up 51 air-conditioned market, Suning's determination.

As the leading air conditioning sales

, Suning has been inseparable from the strong vendor support, from early April, the U.S. domestic market, general manager of Jianfeng, Xu Wei, senior vice president Chunlan Group, Zhi Ping, vice president of high air-conditioning, Hisense Group Yang Yun, vice president of Tudor, president of Mitsubishi Heavy Industries, the original river intellectual life, TCL air-conditioning, general manager of Kang-Ping Wang, general manager of Yasuda received the Secretary Panasonic brand manufacturers such as one after another visit to Su Ning, providing 51 promotional resources, signature sales machine, fully demonstrated the great brands and a large chain of integrated marketing efforts.

It is understood that 51 period, Suning will join Haier, Midea, Chunlan, Zhi Gao, Hisense, Kelon, Panasonic, Samsung, LG and other major brands, a strong launch, "Su Ning, 2007, 51 air ceremony," the manufacturers are said he would donate the most competitive product, best price?? maximum decrease of 35%?? with a view to come out on top this year's air conditioner market. Among them, the national average, mainstream brands 1P model ones who enjoy more than 200 yuan; priced at 2,000 yuan less than 1.5P machine more than 200,000 units; 51 CEOs from around the country during the signature machine sales activity coming, ones who enjoy the highest single hook 500 yuan, Guiji none other more than 1000 yuan.

High "discount" 50% decline in the market a strong start

The same time, the air conditioning in the upcoming season, the Suning more than 500 stores nationwide will be in operation by start "discounted air-conditioning" of the marketing battle. Suning in 51 air-conditioning sales have invested 500 million yuan of sales resources, and using inexpensive subsidies, high subsidies, subsidies for three kinds of subsidies means none other services to consumers.

So-called discount air conditioning, is Suning Appliance sales season in the air before the arrival of a way to cash payments, from the major air conditioning manufacturers purchase large quantities of new products and products in a promotional price on the market. The industry believes that "discount air conditioning," the introduction of means for the consumer business in advance sales of advanced air-conditioning amount of interest, manufacturers can quickly repatriating their capital, businesses can get maximum benefits, while consumers can buy cheap and quality excellent product, it is a "tripartite benefit" in marketing.

Wang Mingxiang that, "Su Ning is the full use of the underwriter's pricing power air conditioning, with plenty of" cheap discount air "bombs, the first to start the air conditioner market strength." Readiness of the current Suning to expect, "discounting air conditioning "The average reduction will be higher than 20% to a maximum of up to 50%, low price, excellent quality and perfect after-sales service, to ensure Suning" discount air-conditioning "can once listed under the market.

Service blowout "Golden A" full-scale launch

51 not that Suning will show blowout air conditioning sales trend. To meet the upcoming season 51 air-conditioned, Suning service mobilization order issued in advance, as early as pre-training on the strict nearly 20,000 professional installers to ensure 51 per day during the installation volume.

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