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Officially unveiled, this is the second this year in April in Beijing and the first " Home Appliances MALL "after the second introduction of the" Malls "concept of home appliances such large retail outlets. Experts believe that home appliance chain transformation," Malls "to improve the business environment and reduce access costs, boost domestic demand and positive, while the operating methods should be From Poly to the value type changes, not "old wine in new bottles." Appliances "Malls" of the trend into Recently held in Shanghai, a home appliance retail formats seminar, from Matsushita , Hitachi, Bosch - Siemens, HP, Sony Ericsson, Haier and other representatives in more than 10 companies, home appliance chain has been overextended in the first-tier cities, to bring suppliers into the shop unbearable cost, market demand, "Malls" type of home appliance supermarkets in order to concentrate resources reduce channel costs. Was told that since 2004, large appliances flagship store in Shanghai, the first time, the home appliance chain store "Malls" of trends are becoming evident. According to incomplete statistics, at present only in Shanghai, and shop floor area of more than 8000 square meters large appliance store has more than 12. Recently introduced the first household appliances in Shanghai, "Malls" in Paradise said that construction in Shanghai in 2010 will be 3-4 large household appliances, "Malls." And Suning Electrical and Gome Also said that shopping is a general trend of large household appliances, are currently in the study of selective introduction of suitable store locations. Nationwide, in the home appliance chain enterprises, shop and display area far beyond the standard category flagship store chain ratio of more than 10%, Beijing and Shanghai Dazhong Electric Appliance Suning Appliance has more than 20,000 square meters of large appliance stores. Appliance stores "Malls" of the first display of products enriched categories, according to Yongle (China) electrical Sell General Manager Lu Wei introduced electrical "Malls" shows the total number of all 1.5 million appliances, home appliance chain store the equivalent of about 3 times, in addition to existing types of household appliances, the electrical "sales goods Mao, "will introduce the relevant extension products, such as cooking utensils, Office Supplies , Accessories. In Japan, large-scale exhibition of electrical home appliances stores and related supplies up to 10 million pieces, many innovative products than people imagine, current domestic home appliance chain enterprises are gradually learning the Japanese home appliance retail patterns and evolution, more emphasis shopping experience links. Access costs will be greatly reduced Xinhua reported Gome, Gome closed the first half of this year, 110 stores, as of the end of June this year, the past 12 months, Gome stores more than 220 total off. GOME Electrical Appliances in the first half of revenue from suppliers more than 1 billion yuan. Suning Appliance giant reported that, from January to September 2009, Suning Appliance to open 118 stores, replacement or closure of 45 stores. Commercial chain experts, Shanghai Business School, National Development, Professor Gu pointed out that the irrational personal home appliance chain store competition has resulted in generally high operating costs. Lu Wei told reporters on the daily necessities hypermarkets, the frequency of consumption of goods to repeat with "day" basis, and no worries about the source, store competition rules of the game away from opponents 3-5 km radius of the card bit competition mutual symbiosis. In contrast appliance chains, repeated consumption of goods is based on the frequency of "annual" basis, the source is limited, competition means stores close up shop and opponents, each dilution. Shanghai's home appliance chain business have occupied more than 80% market share, the preferred supplier of home appliances into the home appliance chain, but the promoters in each store into wages, the kind of goods, high cost of slotting allowance and other channels, then passed on to consumers. This Yetai the entire electrical industry chain is clearly a drag, the resistance has been to promote domestic demand. Lu Wei said Japan's Tokyo Electric has more than 30 "Shopping Malls", the average annual sales per store to 15 billion yuan; Shanghai, home appliance chain store more than 160, single-store annual sales 100 million yuan or so, many appliance stores blind expansion, resulting in sales of "dilution" high cost. I am an expert from computerparts-hardware.com, while we provides the quality product, such as Hp Notebook Batteries Manufacturer , China Dell Laptop Motherboards, Sony Notebook Batteries,and more.
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