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Never had such a household electrical appliance enterprises attach great importance as it is now the scene of rural market, has never had Glanz Caravan so close to the people of Marketing Mode. This reporter noted that since the "home appliances to the countryside" since the implementation of various types of household electrical appliance enterprises around the "rural market" has begun a round of the competition round of marketing models and marketing methods of Competition war. However, many businesses and merchants complained, "home appliances to the countryside" products Sell "Output is not increased efficiency," sales performance is not satisfactory. Many farmers complained to reporters, the countryside home appliances can not see, buy, offer to subsidize a lot of trouble. Even if bought, and not of their preference, not a simple function that looks ugly. Who did not want the signature of the responsible persons frankly, at this stage the reason why many rural areas without home appliances achieve the desired results, the key lies sales outlets still remain in the city, not really sink. Also, some of the countryside products through the layers of distribution channels to exploit the rural network after leaving the profits of small, rural countryside products dealers active low. In the end, although 13% of subsidies go to the countryside home appliances wearing a policy jacket, but difficult to win the favor of farmers, is rooted in poor channels, poor circulation. It is understood that, as early as the beginning of 2000, Galanz to launch a direct market for small and medium cities and rural areas the "caravan" activities. The specific method of operation is through integrated plant marketing, planning, technology, after-sales Service And other professionals and agents, distributors team representatives, the two sides compete for resources integration business, opening a marketing "Caravan" and will close service and quality products to the most favorable form in a timely manner and sent to small and medium sized cities rural markets in the competitive, chaotic Chinese market after the channel sink deep plowing secret agents, the progressive realization of major development. Appliances observers Yanbin that the essence of marketing Galanz caravan for product sales structures in the rural market with a flexible interactive platform for farmers to quickly and easily at the gates of the temple fair, farmers market towns and other places, the election to a bed of roses purchased the product. The elements which support the platform must be large enterprises with the appeal of brands and products, in the regional market, the CTSP a large number of the dealer network to realize the fusion between business resources, to bring consumers the best is interests. Last year, Financial Crisis, while actively Galanz to efficient refrigerators, washing machines, air conditioners, microwave ovens, Cooker Products in the national "home appliances to the countryside" project; on the other hand will "caravan" marketing extends to all of its co-marketing category. It is understood that domestic microwave oven last year, a record increase of 56%, Galanz Small appliances Domestic setting up a record high of 300%, thanks to 34 new sales is the market towns and rural demand-pull. Long-term implementation of this model and eventually evolved into rural marketing Galanz a means to victory, the key to their achieving a "factory, business, consumers," the integration of the tripartite interests. It is understood that, by caravan activities, can make products from the factory directly to the terminal, reducing the circulation of products, distribution costs greatly reduced. At the same time, due to the active participation of business, you can also expedite business sales turnover, reduce inventory; other hand, the caravan to Galanz factory as a link, unite the various categories Galanz local dealer, will White Business, small home appliances business, microwave integrated into business together with, the realization of the shared channel resources can pull each other immersion related products sales, greatly expanded the original marketing channels. Signs that, in order to Glanz, "Caravan" activities as a platform, farmers can buy directly from large enterprises dedicated to the "excellent quality, bed of roses" products, you can prevent counterfeiting, poor quality, refurbished home appliances in rural areas marketing. The businesses within the region through open up the channels, integration of resources of a reducing circulation so that "the ground into the faster and more profitable sales." In addition, the factory through this model can quickly move the appliances in the short term for rural areas and farmers and does not affect the formation of the conflict existing distribution networks, business integration through the following to create a new sales channel. The e-commerce company in China offers quality products such as Avl Gps Tracker Manufacturer , Car Security Systems, and more. For more , please visit Automotive Scan Tools today!
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