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Digital cameras in China has spread to what extent? According to China Electronic Chamber of Commerce Consumer Electronic Product Investigation Office "in Chinese cities from 2007 to 2008 Digital Camera Customer Satisfaction Survey Report" shows that the overall digital camera large urban home ownership rate close to 40%, and PC basically flat. And upgrading of digital camera technology products faster, the product unit price is low, so the second purchase of the trend is fairly obvious: have two or more digital cameras, consumers have 11.5% of the total; the same time, in the possession and use of digital cameras, consumer groups, nearly 30% of consumers in the coming year will have to buy. (Scope of research is based on East China, Central China's 15 main cities, the effective sample size over 6000) However, some people find strange is that with the rapid growth of the market situation compared to the digital camera is not very good customer satisfaction, participation in research gives consumers a "user satisfaction" average of only 78, and after-sale service satisfaction is low to 70! (You can contrast, flat panel TVs satisfaction is 86 or so) Lead to consumer complaints, why? First of all, the process and use the high incidence of failure. The report showed consumers are using digital cameras have a 12.1% failure occurred in varying degrees, and this durable home appliances than the daily failure of 1 to 2 times higher than the ratio. The reason for such a high failure rate may be related to digital cameras as the characteristics of precision products related to misuse the camera novice, too easy in the water, into the gray, bump could cause a malfunction. But from the reports of other survey data we can find problems in companies: they are too heavy and light appearance of content. In the satisfaction index, the consumer is the appearance the highest rating (82.7), the lowest rating camera performance is closely related with the durability of batteries (74.1) and the other ordinary consumer digital camera zoom and image stabilization effect evaluation also low. From history in development, Sony, Samsung, Panasonic and other consumer electronics manufacturers involved in the digital camera industry, the consumer electronics industry, fashion marketing concepts and practices for digital cameras quickly become fashionable consumer electronics products. For example, Sony's a "T2", to touch the colorful design of the whole body and won the affection of many women, known as "MM favorite DC". Canon, Nikon, Olympus and other manufacturers of digital cameras, professional cameras, like the followers of the field but also more or less began to fashion the way to do consumer electronics products. From the survey data show that the pattern of the current situation in China, Sony, Samsung, Panasonic combined share of nearly 50%, Canon, Nikon, Olympus, only 30% of the total. Lagged behind traditional specialty brands. However, consumer satisfaction from the present figure, it seems implicit in the traditional professional brand new opportunity to catch up, they should learn from Sony are in fashion design and marketing practices, while further highlights the advantages of their own content to be effective competitive differentiation. For Sony are concerned, the number of customer satisfaction is definitely a warning, too much emphasis on the appearance of light is actually a marketing connotation of the performance of short-term disease. If consumers have bought is a slick product, or they have terrible service experience, they quickly move is the second purchase other brands. Now consumers are generally "insatiable" in pursuit of targets and high-definition pixel effect, have eager to upgrade, for digital camera manufacturers, the opportunities to grasp, without delay. I want to comment I am an expert from protective-glove.com, while we provides the quality product, such as China Leather Work Glove , Welding Glove Manufacturer, Leather Driving Glove,and more.
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