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Promotional items are everywhere both at home and work, most of them we can’t remember where we got them or who we got them from meaning the name of the company or brand on the product is meaningless and often it isn’t even clear what the brand is. Other promotional items we get and quickly use up or just bin. Promotional items are tougher to pick well than many people realize and whoever picks them if they aren’t marketing personnel really should check with marketing before going ahead and ordering. A promotional product can if it is good enough to get noticed alter perceptions of your brand and brand values: if it is noticed mainly because it is cheap and nasty or simply broke straight away then you can do more harm than good. So don’t choose products such as cheap horrible tasting chocolate or silly gimmicky toys that don’t match your brand values. Sometimes it is better to give a few expensive items to highly valued customers and potential partners rather than to mass produce 20,000 pencils with your brand name on, and probably little else due to space. Some items are just ignored and forgotten, even if they are used, pens, pencils and a lot of other stationary isn’t read or noticed: when not in use such things are in drawers and pen pots and of course if noticed a name and a phone number is not going to do as good a job as an ad. Like any advert once noticed you have to get the right message across: often who we are, what we do and why you should pick us. A mouse mat has plenty of space for this and is on someone’s desk all day, mugs can be a good choice as well but in both cases make them a little bit special or interesting to get them on to a desk ahead of someone-else’s product. Again though don’t forget yourself or rather your brand in your desperation to make your product better than others, calendars are an interesting promotional product: on a wall and in an office probably seen by a lot of people but then make sure people aren’t just looking at the pretty yet unrelated pictures. Also with a calendar getting it, rather than another, on the wall is tough again: it is tempting to put some rather outrageous cartoons or pictures of semi clad women on but usually this is a bad idea though for some brands it works, Pirelli being the masters of the latter variety. Of course B2C is a little different, for a start promotional items aimed at consumers are less common mainly because the potential value of their custom is less; you could use a self funding offer though such as send off this coupon and $2 for a dish towel. Or you could use promotional items that won’t just be seen by the individual who you give it to, such as with t-shirts and hats that get worn in public and seen by thousands as a result. Umbrellas are even better as people are less fussed about what it says on an umbrella whereas a t-shirt is generally making a statement of allegiance to a product if you wear it. Searching for corporate uniforms? Click on promotional products Toronto to know more.
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