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Pay extended warranty home appliance business to promote consumer take their eyes open by sfgdf ethbtn





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Pay extended warranty home appliance business to promote consumer take their eyes open by
Article Posted: 08/22/2011
Article Views: 63
Articles Written: 895
Word Count: 830
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Pay extended warranty home appliance business to promote consumer take their eyes open


 
Business,Business News,Business Opportunities
"Extended warranty" or "extension

"It is a large home appliance chain stores nationwide starting in 2008 the main push of a new pay

. However, this has been popular in developed countries, services in China, "She Shi beginning of the" will experience adverse.

Not long ago, Chongqing Wanzhou District No. 1 of the Consumer Council issued warnings, saying "extended warranty" business definition interchange, to remind consumers not to be businessmen, "extended warranty" commitment . Meanwhile, the reporter learned in Nanchang, some businesses will "extended warranty" as to impose mandatory targets

"Extended warranty" in the end the truth behind what is? Select "extended warranty" in the end it uneconomical together? Reporters recently visited the Nanchang major appliance stores.

Merchant shouted: spend money on

Into Nanchang Square Nanlusuning electronics store, broadcast loop of "Sunshine Package" propaganda

"Sunshine package" what? Sales of shopping centers, said the case did not increase in price, the purchase of "Sunshine package" can provide up to two years after a "full warranty" machine, the main components in the context of free maintenance, and commitment " difficult to fix shifting "to give priority to the same brand for the consumer choose to replace the same type of product, consumers do not pay any additional costs. In addition, the extended warranty protection for a wider range, such as the voltage instability, dust, heat, internal humidity, condensation and other causes of performance problems generally do not belong to manufacturers for repair areas that can be "sunshine package" free services The cost of home appliances under the purchase price level will be different. When a reporter expressed the hope that closer look at specific content, is rejected. This salesperson said that the contents of each agreement to purchase home appliances according to different, and different prices will differ, there is not much more degrees.

, The extended warranty service is known as the "home security", the advertising slogan that he has "zero maintenance costs." Sales staff said, in terms relative to Suning, Gome's extended warranty service up to three years. With

Electric, for example, if the purchase of 199 yuan of products, extended by one year warranty takes 25 yuan, 40 yuan for two years, three years of 70 yuan, 899 yuan to buy the products, extended by one year warranty period will take 80, for two years 150 yuan, 210 yuan for three years. Sales staff said, to buy extended warranty for appliances bought the equivalent of an insurance, the main components are in the maintenance range.

Although the extended warranty content

tempting, but in fact a limited customer acceptance. "Clearly, consumers have not accepted payment type services, we usually find an item purchased, after-sales service should be free, so extended warranty advancing slowly. To promote the extension of insurance services, shopping malls to Sales staff also issued a mandatory targets, according to five thousandths of sales marketing 'light packet', if not completed before the task requirements will be punished, but the recent provision of punishment has been canceled. "an unidentified of Suning Appliance staff told reporters, "At present, Suning's 'sunshine package' will provide an official receipt, but only an agreement with the U.S. State."

CASE Reminder: Beware of being

Compared with the security services within

, extended warranty services to address the maintenance problems outside the warranty period. However, the introduction of extended warranty service just less than two years in China, there are many non-standard place. The Council recently published in Wanzhou District, Chongqing No. 1 consumer alert to remind consumers not to be businessmen, "extended warranty" is .

Warning to remind consumers that the consumption of the state "three guarantees" provisions of "repairing" mainly refers to the "Three Guarantees" period, except for consumer use or improper care and other factors led to the use of foreign goods can not be normal in the maintenance of consumers may not pay any costs, manufacturers should provide free maintenance service. The state-related "three guarantees" provided there is no "guarantee" the word "guarantee" can be understood as "guaranteed fix," "protect the repair," and so on, but not necessarily free of charge. Businesses specified in the invoice "extended warranty" word is consciously with "national Three Guarantees" on link to the concept of substitution, so that consumers understand the "extended warranty" is the extension of "Three Guarantees." If the shopping centers to extend the "three guarantees" to improve the service quality performance, and to collect "extended warranty" costs not related sets. In fact "extended warranty" costs charged, the mall of the cost charged to consumers will not be a little less, "extended warranty" costs the consumer is shopping to ring the money, consumers do not pay the "extended warranty" costs, shopping malls and duty take commodity service.

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