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New home decoration wedding boom this year has come to the peak sales of home appliance stores also follow. For more detailed and thorough understanding of this period, new home appliances consumer behavior wedding customers to understand the target customer demand for the various categories to buy appliances, buy the budget category and brand preferences, the demand for the combination package, the evaluation of promotional activities, household appliances to buy time and other information ... ... Starting from early July to launch a nationwide large-scale market research, the current "new home appliances consumer intentions survey report" have been released. Five-star research results show that , Air-conditioning in April to buy the next highest rate, while demand for color TV, air conditioning categories of people accounted for 74.6% of the maximum. Color TV, air conditioning in the next highest rate in April to buy Five Star "Home appliance consumer intentions survey report" shows: people new home purchase in the next four months the highest category is the color TV and air conditioning category; ice followed by wash category, and which The purchase was lower than the refrigerator. Buy kitchen appliances water heaters highest disinfector minimum; And the purchase rate of the cooker. The same time demand for color TV and air conditioning the highest category of the population accounted for 74.6%; the same time demand for refrigerators, washing machines, color TV / refrigerator, washing machine, air conditioning / refrigerator, washing machine, color TV / air conditioning / refrigerator, washing machine category proportion of people are in the half. Kitchen appliances at the same time demand hood / cooker of the population was 41.6%. In addition, general household appliances to buy the next four months the budget 2 to 4 million people together accounting for nearly 50% of the budget to buy kitchen appliances and more than 5,000 yuan 3000-4000 yuan relatively large populations. 41% of consumers will buy more than one large home appliances Packages for a large household appliances, 41% of consumers will buy more than one major appliance, buy one of four categories at the same time accounting for 25% of household electrical appliances; a purchase of three categories of home appliances, packages to buy color TV / refrigerator / air-conditioning groups maximum; a purchase of two categories of home appliances, packages to buy color TV / air-conditioning the highest population. In the kitchen package combination, range hood, cooker, water heater in the kitchen and the highest degree of consumer acceptance package, followed by smoke machines, cookers, sterilizing cabinet, water heater package. Brand appliances for unity within the package, kitchen package the attention degree of the unity of the brand than a large home appliance packages; choose to purchase packages of three factors (course buy cheap, package combination can be replaced with a professional portfolio recommended the purchase of convenience) is similar to the importance of consumers. Five Star this week launched the "Kitchen 09 Fall Festival" combines , AO Smith, the boss, party too, Shuaikang, Siemens, Haier, opp, Vantage, Brands, through the special combination packages, Fan Quan and offers consumers ways to send gifts. Consumer preference for lower prices of goods, discount Five-star appliance research showed that consumers like the promotion are: commodity price cuts / discounts, packages and then discount card discount, buy, package gifts, shop drawing, , Package Fan Quan, sign manufacturers sell machines. Price reductions and discount the preferences of which the highest. Reflect the consumer price of the main demands of home appliances, but also reflect the simple and transparent to consumers more interested in promotions. 11 Golden Week is the new home of the outbreak of consumer purchase. Consumers purchase household appliances, mainly in the weekend, Friday has almost 20% of consumers purchase home appliances. It is understood that Five Star has been under "Home Electrical consumer intentions survey report", according to target customer needs and the purpose for buying household appliances developed a promotional program, Five Star will be the first to start the fall home improvement market. I am an expert from portable-electronic-device.com, while we provides the quality product, such as China Digitizer Tablet PC , Unlocked GSM Wifi Phones, High Resolution Digital Camcorder,and more.
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