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3 20, through the CFA, the Shuaikang v. Electrolux finally got a patent infringement case conclusion, Electrolux and handsome Tat became the court settlement, but the settlement agreement based on both the business secrecy provision the specific content and release late. The Ins and Outs of this case in the industry caused a great controversy. Intellectual Property Office, according to Shuaikang Group introduced its flagship product Electrolux cooker brochure said burning stove more efficient than normal by 10% to 24%, respectively. Comprehensive listing of recent Shuaikang, "China Fire" energy saving stove up 10% over standard abroad is already a new high energy saving and, therefore, Electrolux Shuaikang publicity attracted attention. Shuaikang on Electrolux's "Chef" products were cut, its energy is no superior to others, bring us any surprises in its throttle setting Shuaikang patented design uses. June 27, 2006, Shuaikang Ningbo Intermediate People's Court to the prosecution, Shuaikang company on March 6, 2002 by the State Intellectual Property Office to grant patents, patent No. ZL01220334.3 the "gas stove damper adjustment device" , in unauthorized, are Electrolux (China) mass production and sales of the patented technology used in stove, constituted patent infringement. lost the first trial judge, Court of Final, the two sides reached a court settlement. This indicates that the concern of the European kitchen electrical giant Electrolux and Chinese power giant kitchen Shuaikang showdown on the patent dispute with the final result, which means kitchen power industry in China reported foreign brand national brand achieve a patent infringement case the first victory. The case of the ruling may not only lead to a patent infringement lawsuit surge, China's national brands, especially for the Chinese home appliance industry has symbolic significance. Foreign brands face a crisis of confidence Shuaikang patent in favor of a case, the defendant Electrolux (China) Electric Co., Ltd production of infringing products, is actually an appliance manufacturer in Guangdong OEM production, we understand that this appliance manufacturer Guangdong In the production scale and comprehensive strength, and are considered very small business, as an international giant companies like Electrolux has chosen for his own brand OEM product, with its international brand image is clearly incompatible with giant, which also give us warning of the transnational corporations products in domestic and international implementation of manufacturing double standards. From product quality, technical standards, service to the crisis, should be said that the implementation of domestic and foreign multinational companies in the phenomenon of two sets of standards abound. Multinational corporations, "China" process, usually in accordance with the country's national standards organization of production and operation, even in the standard missing cases, much lower than China's national standards, such as KFC's "Sudan incident" excessive iodine in Nestle milk powder, Unilever's "Lipton" instant tea excessive fluoride, so that these famous foreign brands frequently encountered with the quality of the crisis. Multinational companies dare to do so, on the one hand view of the early Chinese system is not perfect, in the eyes of multinational companies, "rectification, a short time, less the amount of punishment," has almost become a kind of "Chinese characteristics." Procter & Gamble's SK-II because the alleged false advertising by a fine of 200,000 yuan Trade and Industry Bureau of Nanchang. Such fines because its false advertising of products brought fame and profit compared to is almost negligible. The other hand, China's blind worship of foreign brands of consumer psychology makes multinational companies ignore their product quality and consumer health. Industry pointed out sharply in the past these multinational corporations who have been artificially cast a layer of aura. To enter the Chinese market from the beginning, they have been enjoying "super national treatment": the one hand, enjoying the preferential investment policies; the other hand, many government departments in the consciousness of the world's top 500 companies are perfect. Some media reports said, SK-II products imported except for the first time authorities conducted inspections, has been 8 years has not been tested again. But for the average consumer, this blind faith in things foreign is rooted in psychological heart. According to the survey, white-collar workers in large cities, 70% of consumers are willing to buy foreign brands, consumers blind worship of foreign brands, in virtually spoiled these foreign brands, but also raise their price tag. The e-commerce company in China offers quality products such as China Dental Hand Piece , Dental Handpiece Parts, and more. For more , please visit Dental Laboratory Materials today!
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