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There are a few major techniques in the best Internet marketing strategy that seem to stay the same, even though at the same time many fads come and go. Number one is that ‘content is king’. That is why writing is one of the primary skills for Internet marketing. The good part is that it can be a totally free way to promote your business if you are willing and able to do the work on a regular basis.Thus, any Internet marketing strategy should include blog and article marketing using basic search engine optimization principles such as keywords. These keywords are what will bring you free, organic, targeted traffic that will be more likely to convert to sales than random gimmick generated traffic. The awesome part even beyond being free is that this is very intelligent, permanent advertising. When you compare advertising that you may pay for you are talking about paying XX amount of money for X number of days where your ad will run. At the end of the day you only have what you were able to generate during that period as your return on investment (ROI). You are done, and it is time to pay again whether or not you actually made a profit. No refund if not.When you post a blog or publish an article in a free article directory online, it is still there months and years after you took action. At any time in the future you may get traffic and sales as a result of that content. For as long as your links are valid for your website or affiliate program, etc., that you link to from your content, it may attract someone that will take a serious look at what you are doing and decide to follow you.When they go to a search engine and query with the same keywords that you use in your content and that is relevant to your site, your links will come up in the results. It is for this reason that the search engines like good content that is relevant, interesting and well done. It doesn’t have to Pulitzer Prize quality – it just needs to make sense and be formatted nicely with correct grammar and spelling. Remember ‘you never get a second chance to make a first impression’. Your business is being represented by your content in any Internet marketing strategy, so give it your best.
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