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The EV SSL Certificate interacts with the address bar of your browser. The user can visually identify the reliability of the site as recognized by their web browser. It changes to green – “GO” – to indicate the safety of the site, in opposition to the red color – “STOP” – seen if a certificate is expired or contains mismatching data. How an EV SSL Certificate Works? Highly secure browsers perceive whether an SSL Certificate has been authenticated on the basis of Extended Validation. If so, they show in the web address “https” and a closed lock as signs of an encrypted session. In addition, the address bar turns green. The name of the organization and the certification authority that authenticates the data will be displayed next to the address. In this way the user can see at a glance if a site meets the industry’s most stringent authentication standards. Is a higher level of authentication necessary? Online fraud is increasing more and more, and it’s becoming more difficult to perceive fraudulent web sites as criminal methods become increasingly sophisticated. Given the fears about identity theft and online scams, users want to know if a site is trustworthy or not. The green address bar boldly announces security and trust. It is a valuable tool to increase sales that many e-commerce sites overlook. Though sites like PayPal and large corporate banks use it both to enhance trust and to foil phishers (because EV is far more difficult to mimic), EV SSL is even more important for smaller companies. Presenting the green bar means not just a logo on the site but the browser itself says, “You can trust this organization.” Who can buy an EV SSL Certificate? EV SSL Certificates involve the most rigorous application process of any SSL certificate. The Certification Authority/Browser (CA/B) Forum sets the standards. To qualify, an organization must be registered with an official registration authority within their jurisdiction. Corporations, partnerships, unincorporated companies, government agencies and sole proprietors can apply. The Certification Authority (such as VeriSign, Thawte, GeoTrust, or RapidSSL) replies with full qualifying questions and instructions. Application may not be from “blacklisted” countries. These applications will simply bounce back and be refunded. Individuals and unregistered companies cannot currently qualify for Extended Validation EV SSL Certificates. About the Author: RapidSSLonline is the world leader in major brand SSL certificates: it is at the top of the list when hovering over “Partners” at VeriSign.com’s homepage. RapidSSLonline.com provides a Price Match program to meet or beat any competitor pricing, along with 24/7 support for anytime problem-solving. NASA, IBM, Microsoft, Harvard University, the UN, and thousands of small organizations and businesses have trusted The SSL Store since its founding in 2007. RapidSSLonline.com offers Extended Validation SSL (EV SSL) including the following: VeriSign Secure Site Pro (SGC) EV, VeriSign Secure Site EV, GeoTrust True BusinessID EV, GeoTrust True BusinessID Multi-Domain EV (SAN/UCC), and Thawte SSL Web Server EV. Retail Director Kent Roberts can be reached anytime at (727) 820-1161.
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