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With its vast wealth of expertise in the education sector, Event Marketing Solutions (EMS) is once again returning to the classroom to work with the government on the new student finance programme for 2012. EMS is delivering the promotional marketing tour on behalf of the Department for Business, Innovation and Skills (BIS). The principal objective of the Roadshows is to inform sixth form students about the upcoming university fee reforms from September 2012 and the support available to help them participate in higher education. The tour follows a rigorous recruitment and three-day training programme to obtain 19 recent graduates who will form part of the Student Finance presenter squad, visiting schools and colleges in England in bespoke exhibition trailers. Each visit will see the presenter deliver an engaging presentation as well as a Q&A and one to one session. Students will complete a survey before and after each presentation to enable EMS to fully evaluate knowledge and perception shifts. The launch week enabled the campaign to reach 118 schools/colleges, the first tranche of an ambitious schedule of 2,350 visits from now through until early January, ahead of the UCAS application deadline. Managing the direct marketing campaign is EMS’ experienced education team, who worked on a series of highly successful roadshows for the BIS’ Aimhigher campaign for over nine years. They are backed by a full-time EMS student finance team whose key focus is to manage the database and demanding schedule of the 19 presenters as they tour the country. EMS Client Services Director Justin Isles said: “We are delighted to work with BIS again on what we believe will be another extremely successful campaign. “Along with our extensive experience of education, we have utilised our known expertise in complex logistics to deliver a very intensive campaign to thousands of schools by January 2012. “This is augmented by our experience in training field marketing staff for high-profile campaigns. Our strength lies in choosing and thoroughly training only the very best people. There is no ‘one size fits all’ here.” Ref: EMS-HS-270911
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