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Britain has always been the home of some of the finest clothing brands and styles in the world, certainly since the 1960s, with cities such as London and Manchester developing a reputation for style that is global. Jigsaw clothing is among this list, as are several other fine brands, for men as well as women. Jigsaw was founded in London in 1972, and bases itself in Kew, which is also the name of its sister label. Its first store was located in Hampstead. The company now prides itself on the fact that no two stores it owns are ever designed in the same way, contributing to an eclectic and enticing mix of trend aping fashion and design classics. Jigsaw also sells a range of organic beauty products. Kate Middleton, the wife of Prince William and Duchess of Cambridge, used to work in one of the company's stores in London. A British menswear label which has established a sound reputation for affordable quality and classic casual style is OneTrueSaxon, from the East Midlands city of Nottingham. Popular amongst soccer 'casuals', especially in the North of England, the label combines an awareness of classic casual and 'heritage' designs with an eye for urban sharpness, and produces especially good jeans. A label which offers fashion as well as an ethical ethos to its style is People Tree. This company asserts that it works to Fair Trade principles in order to minimize or eliminate exploitation in its production processes. They also maintain a rigorous set of ecological standards in their designs and production methods, offering clothes designed by UK and Japan-based designers. A whole range of quality labels and designers still choose the UK as a place to work, and with its strong sense of street style, mix of cultures and streetwise attitude, Britain remains a leader in world fashion.
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