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E-mail marketing is a powerful and efficient way to promote your business. It is the best method to stay in contact with old clients and garner new sales. Here are some proven strategies that can add value to your email campaign- Design a good e-mail campaign: While designing the e-mail always try to reflect your corporate design in the e-mail so that the recipients can co-relate the e-mail with your business identity. A few things to keep in mind while designing the e-mail: Use Tables Instead of Divs. Use inline CSS. Do not use JavaScript in the email. Try not to embed a video directly. Avoid using TBODY tags. Use “Strong” tag instead of “b” for bolding. Let the recipient choose whether they would like a text version or HTML version of the mail. Allow users to unsubscribe the e-mail: Always include a message with link at the bottom of the page for opting out future emails. This will be beneficial for both the recipients and you can keep your email list clean by removing faulty email addresses and it builds trust in clients that are actually reading your emails. Subject line of the email: Make sure your subject line is relevant with the original message of the email. If the first few lines are not relevant to the subject line, email readers can mark your mail as spam. Always use a valid reply-to email address: It is recommended to use a valid email address where subscribers can send you emails instead of”donotreply”. The reply-to email address acts as an open line of communication between you and your subscribers which is the key factor for any marketing campaign. Provide your contact info: Always provide your contact info in the mail so that it becomes clearly visible by the readers. It establishes trust among readers. Improve deliverability of your email: Always hire a professional email service provider to ensure your emails get delivered. If your service provider offers any deliverability tool, try to use them. Use proper Preheader for the emails: If you are using preheader for your emails, always provide the selling info there as it is the first part of the email that the readers will read. Set triggered actions: Set some triggered messages which will be sent automatically when a person will sign up to your email list. Always review those triggered actions and remind the subscribers who did not sign in after creating the account.
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