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Digital screens are fast gaining a level of popularity previously unprecedented and this has led to even more applications being invented. The rise of sunlight readable LCD screens has given a timely boost for this area of technology. The areas of advertising and industrial displays have for instance greatly benefited from this development. The outdoor advertising world has literally been turned upside down with the rise of this powerful medium. The efficacy of this method in grabbing the attention of a market where the seller wants to target has been lauded all over the world. It is especially noteworthy that the need to wait for daylight to recede and dusk to appear before such displays could be turned on has completely been dispensed with. The phenomenal growth can also be attributed to a number of public usage applications for the screens. Everything from road signs, warnings, time display units to traffic information have been easily and more effectively implemented on this platform. Organizations responsible for providing such type of information are embracing the idea, spurred on by the impressive results. Another factor that has greatly contributed to the developments witnessed over the last few years in this field is the energy efficiency of these devices. Technology has improved to enable the creation of devices that consume far less power compared to the more traditional displays. It is a development that is laudable at a time when energy costs are rising fast and many businesses are looking for innovative ways of cutting down on their power bills. Attempts to make outdoor display screens to consume little power are as old as the applications themselves. This is because players in the industry have for long identified their efficacy in transmission of information but stinted at the bills they had to foot in placing into effect the solutions. Readability in the past was implemented by increasing the brightness and contrast ratios vastly. Needless to say, this only read to even higher costs while still not offering adequate efficacy. Some traditional LCD displays are still very much in evidence in major cities of the world even with the rise of the newer technology. To increase their efficacy in daylight hours, backlights were implemented in the design to offer added illumination. While this is partially effective as a solution, the devices end up being too ungainly for use in some specific application areas where space is at a premium. Up until very recently, it was not uncommon to find the users of this technology opting for anti-glare screens. While this may have somewhat increased readability and visual appeal of the media it still had a number of drawbacks. The more obvious of these was the brittleness of this glass which excluded its use in a number of important applications. The recent growth in the use of sunlight readable LCD display screens is not without justification. They offer an effective alternative for companies and public welfare organizations that need to present a message to the general public in a visually interesting manner. They have obvious advantages over more traditional media especially in terms of appeal as well as energy efficiency. Alex Stein is a computer programmer and technology consultant. For more information about LCD displays and contract manufacturing, visit www.allshore.com.
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