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An SEO copywriter should write SEO copy that is useful and relevant and persuades visitors about the benefits of purchasing the products or services. SEO copywriting is different than SEO article writing because the former is more sales oriented whereas the later is more informational. When hiring an SEO copywriter, it's important that the SEO copywriter can do the following to ensure your website will be persuasive and rank high in the search engines:
1) Keyword research -- The SEO copywriter needs to research which keyword and phrases are most relevant to your industry. The keywords and phrases should be prioritized based on which words the business wants to be ranked for. A professional copywriter will understand how to optimize the copy for search engines.
2) Single keyword phrase -- The the copywriter should write each content piece by focusing on a single keyword phrase. Additional keywords and phrases can be mixed in, but it's best to focus on one phrase rather than trying to be ranked high for multiple phrases within one website page.
3) Using synonyms -- Writing additional SEO copy website pages with related synonyms will be helpful because not everyone uses the same keyword when searching online. There are many ways to say the same thing.
4) Titles -- Write effective titles that are search engine friendly and keyword rich because the title plays a significant role in which phrases the web page will be ranked.
6) Proofreading -- The website must be free of grammatical errors, typos, and awkward sentence structure. As such, proofreading is a must for the SEO copywriting.
7) Clear writing -- Writing distinctively and clearly while adding the keywords where they need to be. Writing unique content article for the website that is relevant to the site and not just a lot of keywords strung together.
8) Persuasive -- The copywriter must understand that the content is meant to be read by humans and not just search engine crawlers. A good SEO copywriter is highly persuasive and able to illustrate clearly the benefits of buying certain products and services. To increase persuasiveness, the copywriter can follow the tried and true formula formula for selling -- AIDA. AIDA is an acronym that stands for "attention," "interest," "desire," and "action."
Businesses can benefit by hiring a professional search engine optimization copywriter. All too often, businesses have great looking websites and informational articles but overlook the importance of copywriting. Copywriting is likely the single most influential writing businesses can utilize.
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