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Franchising businesses had gained a lot of popularity in the Philippines when many Filipinos had started to go for this business rather than starting their own business from scratch. According to many experts, the reason why franchising became a popular trend in the Philippines is because of the many new franchising businesses which made it easier for many Filipinos to start their own business. This is when food-cart and food-stall businesses had been introduced in today’s franchising industry. Popular Business Trend in the Philippines Franchising had been practiced in the Philippines for many years. However, it was only recently in which these types of business process had gained a lot of popularity and demand in the market. The reason why is because of many new franchise businesses which was made available to provide Filipinos with the opportunity to start a profitable business. This is when food-cart and food-stall businesses were introduced in the Philippine market. Advantages of Small Franchise Businesses The advantage of small Franchising business Philippines, such as food-cart and food-stall businesses, is its cost, which is significantly lesser compared to larger franchise businesses. Because of this, many Filipinos were able to acquire a franchise compared in the past in which the only the wealthy were able to acquire a franchise. In addition to its lesser expensive franchising costs, these small franchise business in the Philippines normally doesn’t require any proof of managerial experience or any MBA certifications, which are usually, required for larger franchise businesses. This allows many Filipinos, even for those who have no experience in handling a business, are given the opportunity to start a profitable business. This is also serves as an important learning process for many entrepreneurs. Significant Impact of Franchise Businesses in the Philippines According to the PFA, or the Philippine Franchise Association, the growth of franchise businesses in the Philippines had contributed largely to the growth of the Philippine economy. Due to the growth of demand for franchise businesses in the Philippines, thousands of enterprises were created to accommodate this demand, in which this growth had also led to the generation of hundreds of thousands of jobs, making franchising an important tool in the country’s economic growth. It was also because of the growth of the franchising industry of the Philippines that gave entry for Filipinos to introduce their brands and concepts in the world market. Another is that the growth of the Philippines as the “franchise hub of Asia” when it comes to the development of franchise concepts
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