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The Web easily lost its magic. It was so easily accessible and enjoyable that in no time at all, it became a commonplace necessity. Then it became a vice, an addiction. We raise eyebrows when we meet people – acquaintances and friends – who do not know anything about the Internet. Everybody seems to be in it and people practically get crazy when he or she cannot go online. The introduction of social networking websites brought the Internet to such a craze that anything and everything is made to happen though websites such as Facebook, Twitter, Tumblr, etc. In business, it is of a utilitarian nature. Businesses use websites for advertisement and promotion, emails, chat and every other way to convey messages that can enhance business performance and promotion. Because it is a free facility, personal purposes and use of the web such as for emails and chat crept into the workplace even during working hours, robbing precious time and productivity from the business/company. Administration and management departments promptly forged and implemented policies to counteract and prevent the “losses” and strictly prohibited personal mails and chat during work hours to the disappointment of almost everybody in the office. The invention of WiFi-ready and supportive mobile phones easily became the circumvention of the policy in a discreet fashion. Is it not so disappointing and frustrating that people, given the chance, seem to want to “cheat” each other? Look at how hackers study information technology so hard only to use it for fraud and other criminal or harmful activities. It has always been said that man fundamentally is a good kami (Japanese for “soul” or “spirit”). He only becomes bad because of negative external influences that pressure him to change. But how about the positive external influences that he is exposed to? Have you heard a parent telling his or her kid to go out to the world to cheat and harm his fellowman? It is really a wonder that man who, even without prodding or external influencing searches for inner peace usually with some kind of union with God or any such Supreme Entity, develops a mindset that can actively or potentially harm his neighbours. Technological advancements have hastened the processes that make up our life and survival on the planet. The most efficient and widely-used of these technologies are stockpiled in the internet. Its implication on the forces of good and evil is parallel to its impact on all other fields. The Internet is a strong catalyst for both good and bad directions. Which way are you headed? Do you want take advantage of the worlds biggest store - The Internet? Get your company online today - http://AustralianWebMarketers.com.au.
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