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India's mobile marketing space is counting good grow as sources say that it may cover a considerable prospects in the entire marketing phases estimating nearly at Rs 600 million growing prospects. Sources also say that marketing has inculcated various sales solutions to provide a better result to have good growing prospects and it would be quite outstanding if the same will continue. Antti Ohrling, co-founder in 2005 of the Blyk mobile marketing company recently said with regard to this improvement, "Mobile marketing has started to grow rapidly in India as the brands see the opportunities beyond just internet options. My estimation is the marketplace in mobile marketing in India will grow 10-fold within the next five years. I have planned to stay extremely close to India, as the potential really is here. Mobile marketing is a service that subscribers opt for as opposed to pesky SMSes." However, Mr. Antti Ohrling further said, "Mobile is personal, direct, interactive and an always-on channel to nearly 75 per cent of the world's population. That's an incredible opportunity to communicate with and do business with the entire world. I believe that mobiles will become the biggest marketplace in the world in years to come. Social media and rapidly developing mobile services combined to create totally new opportunities for media, brands, operators and e-business as a whole. I want to explore this new emerging market further. We are only in the beginning of discovering the potential of mobile as the ultimate marketplace in the world." Mr. Antti Ohrling said regarding this whole matter, "Nearly three out of four humans on this planet have a mobile phone, and the number is growing. And at the same time the computing powers of mobile phones are exploding. What a smartphone was four to five years ago, any feature phone today most likely exceeds it. The new Nokia dual SIM C2 retailing for around Rs.2, 700 ($50) in India connects you to Facebook, Orkut, Twitter, Google, internet, has e-mail, a music player, a radio, a camera...well, you get the picture. Our social behavior, fuelled by social network sites, has created social media frenzy and the media landscape is changing faster than ever. Earned and owned and not just bought media exposures change the way brands communicate with their audiences. And now, all this will be powered, with mobility opening a completely new chapter in media business. Mobile internet statistics from the US (already over a year ago) confirmed that majority of the traffic went to social networks. And it has only increased since."
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