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Improve Your Web Credibility and Conversion Rate With Security Seals There are literally thousands of new internet users online everyday. Despite the fact that more people are making internet purchases, there are a great deal of consumers that remain guarded about it and consequently are uncertain about shopping with the internet. Consumers today are becoming increasingly more guarded, more shrewd and smarter about what can put them at risk. Online customers need to feel positive that their personal information is safe and that their privacy is guaranteed under any and all circumstances. More and more, it is the responsibility of website owners to provide a secure place for their customers to make purchases. Sites that are ethical and trustworthy can not only provide their customers with fantastic products and services, but also increase the confidence they have in the process of online purchasing. By utilizing a trust seal on their websites, online merchants can build that customer trust and develop website credibility. Trust seals can boost sales and conversion rates by a large margin--sometimes 15 percent or more. As an online merchant, an important asset for you is the credibility and trust your website conveys to customers and prospective customers. It might seem like a secondary detail, but if visitors have confidence in you and your website, they are more likely to buy something, and the more credibility you've got, the better your conversion rate will be. Bottom line, site integrity will pay off. It's a proven fact that putting trust seals or trust marks on a website and providing third party verification of your site's credibility will translate to better sales. Trust seals come in a variety of forms and from different companies, but for the most part you'll find seals in one of three categories: Privacy Seal:A privacy verified seal is awarded to sites with a privacy policy that meets the specifications and standards outlined by the third party. Implementing a privacy policy and following it is an imperative part of creating trust with your customers. Generally privacy policies promise that personal and private information will not be sold, exchanged or transferred for any reason, that customers won't receive e-mail correspondence from the company without their permission, and that information won't be kept on file for longer than a defined time frame. Business Seal:For this seal, the company's physical address is verified and confirmed through United States or Global Priority Mail, as is the business's customer service phone number and e-mail address. In general, qualifying for this particular security seal requires a business address, support/business e-mail and phone numbers, website URL, and company name. Most trust seal companies also require a managing member of the applying company to provide a e-mail address, phone number and valid address in order to be awarded a business verified seal. Security Seal:Regarding a company's privacy policy and SSL certificate, placement of this particular seal documents the security of a website. Websites that are awarded a security verified seal have had customer check in and out page's security as well as their SSL certificate provider confirmed and verified additionally with meeting the specifications of the trust marks featured here. Third party verification and security seals can help to change the trepidation that A lot of consumers feel about whether they can trust websites with their personal and vital information. Website integrity and authenticity can make a huge difference in online sales and conversion rates. The objective of third party verification and security seal programs is to help honest and verifiable website owners to build the credibility they need to make their business a success. C. Cook is a content writer who writes about and researches subjects of interest to internet merchants, including conversion rates and boosting sales.
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