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The franchise industry of the Philippines had recently gained a lot of success in the Philippines. Although the practice of franchising had long been practiced in the Philippines, it was only a few years ago in which franchise businesses became very popular and in-demand in the country, which had also started a new business trend in the market. According to the PFA, or the Philippine Franchise Association, franchise business in the Philippines became popular and widely known because of their smaller and simpler franchise concepts, including the popular food-cart and food-stall businesses. The Success of an Industry through Simple Means PFA, or the Philippine Franchise Association, is the pioneer and biggest franchise association in the Philippines. It is the voluntary self-regulating governing body for franchising in the country with 180 franchisors and allied members nationwide. According to them, the franchise industry became stronger since the time that small and simple franchise businesses were made available, such as food-cart and food-stall businesses. The reason why lesser expensive franchise costs compared to larger franchise businesses. Because of its affordability, many Filipinos were given the opportunity to start their own franchise businesses, giving them the same advantage that many wealthier Filipinos have had with franchise businesses, which is profitability and stability. Other than just its affordability, smaller franchise businesses also require simpler credentials. Unlike larger franchise business Philippines, such as fast-food restaurants and convenient stores, which requires supporting credentials of the franchisee’s capability to handle a business, food-cart and food-stall businesses doesn’t usually require such credentials, only the capability of the franchisee to afford the franchise cost. Many of these franchise businesses can even offer their franchisees business consultation and training to give them knowledge of how to properly handle their business. Another simple fact that made franchise businesses popular in the Philippines is because it can be easily operated by one or two personnel. Because of the simplicity of franchise businesses, such as food-cart and food-stall businesses, franchise businesses had quickly spread all over the Philippines, particularly in Metro Manila which in turn led to the growth and success of the franchise industry.
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