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Nike is a name brand synonymous with shoes. It's a household name which has gathered billions in revenue because its simple beginnings. It's everyone favorite shoes company. Nike was based in 1962, by Bill Bowerman and Phil Knight in the trunk of Knight's car and was originally started because Blue Ribbon Sports. Nike emanated from two sources: Bill Bowerman's quest for lighter, more durable racing shoes for his University of Oregon athletes, and Knight's look for a method to create a living without the need to give up his love of athletics. The name 'Nike' was established in 1972 following the winged Greek goddess of victory. Instead of the wing, Nike incorporated the "Swoosh". The "Swoosh" is fine known all over the world, tailored by Carolyn Davidson in 1971, for ONLY $35.00. Caroline Davidson was at the time, a student at Portland State University majoring in advertising. Meeting Phil Knight while he was teaching accounting classes, she started freelancing for his company. She tailored the Swoosh and got paid $35. With the Swoosh, Nike is sometimes known for its touch tagline- Just Do It which makes Nike stand out like no other company. Bowerman was the mentor for the track team of the University of Oregon where Phil Knight ran in 1959. Bowerman's desire for greater standard operating shoes clearly influenced Knight in his look for a selling point. Spurred with this burning desire, the delivery of 1 of the world's most influential and strongest brand began to take form. It took a while for the name 'Nike' with sink in mind and minds of shoes lovers and sports fanatics also as with establish the perfect name they have now. Nike took formation while Knight took his MBA at Stanford in the early '60s with Frank Shallenberger. The semester-long project was with create a little business of the obtain and device a advertising program with it. Converging Bowerman's attention with standard operating shoes and also the knowledge and awareness which high-quality/low expense products could be yielded in Japan and delivered with the U.S. with be distributed, Knight finally found his market niche. But, Shallenberger thought the idea interesting, nevertheless felt it was nothing more than Knight's advertising inspirations for the project, anything which wouldn't move because a organization jackpot. By the late '70s, Blue Ribbon Sports officially became Nike and went from $10 million with $270 million in sales, and all within the back of the car. Many people complained regarding how Nikes were not made in the United States Of America in the beginning of the 80s. The term 'Sweatshop' came into being now when people were mad of how Nike shoes were made in Vietnam, China, and Indonesia where the individuals were paid in low wages and were subjected with quite poor working conditions. This became a major public relations problem which concluded in the boycotting of Nike products worldwide, particularly in the US. Though which, this didn'tstop people from buying Nike products and Nike continued to develop. The level for the Nike Company came into being in 1985 with the world's biggest baseball player-Michael Jordan arrived to play amidst Nike bigwigs. With Michael Jordan, Nike climbed fresh heights with the ever common "Air Jordan" shoes along with the apparels. This made Nike termed as a 'Fitness and Sport Revolution' Brand and was called by "Advertising Age" 1996 Marketer of the Year, mentioning the "ubiquitous swoosh...was more recognized and coveted by consumers than any other sports brand--arguably any brand" Nike is at the best of the charts because of Michael Jordan nevertheless can not admit for this. Thanks to the new found success from collaborations with Jordan, this lead to ne collaborations with famous players like Bo Jackson, Andre Agassi, Charles Barkley, Deion Sanders, Ken Griffey, Scottie Pippen, Penny Hardaway, Jason Kidd, Barry Sanders, and much more.
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