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Are your sales letters, emails, and ads getting the results you hoped for? Would you like to improve your sales conversion numbers? Discover the secrets to break all previous sales records and be richly rewarded. How is this possible? It is an easy technique that employs the magic of emotional words. Buying decisions are made because they satisfy an emotional need. This product will make me feel better, look better, or solve a problem that’s been worrying me. Cater to these emotional needs and watch your sales increase. Following are several techniques to emotionally charge your sales letters and ad copy. Remind them of the pain they feel due to their current circumstances. Focus on their problem (the one your product solves). Stress the fact that they are disturbed, worried, and stressed due to the troubling problem. Emphasize they are unable to achieve their life’s desires because of this lingering problem. Make their problem seem much worse than it actually is. This may seem unethical, but TV commercials do it all of the time. It’s just not as noticeable because they do it more subtly, using pictures instead of words. Use stories to highlight their problem and indicate that your product is the ultimate solution to their dilemma. Stories evoke emotions. Watch a horror movie, and you will probably feel nervous or scared, a tragedy will make you sad. Weave stories into your sales page that give them hope of achieving their goals and solving their problems. Include tragic stories of someone your readers can relate to. Detail how this person suffered from similar problems and the end result because they never sought help. This kind of story is sometimes quite effective. The fear of loss is more powerful than the desire to succeed for most people. Include success stories. Describe, in detail, someone who dealt with a similar problem. Then illustrate how they used your product and solved all their problems. Be sure to mention how great their life is now. Use emotional words in your sales copy. Words like ominous and dark have a stark and depressing effect. Words like happy, family, and success evoke good feelings. Research your niche and to find which words are best suited to your target market and sprinkle these words throughout your sales copy. Regardless of whether your sales results are non-existent or just mediocre, use the techniques above to improve your sales conversions. By injecting emotion into your sales copy, you could see a significant increase in your sales and profits. Improve your life! Start Making Money Today! It’s easier than you think. Visit http://www.writeebooksandmakemoney.com NOW! For free Ebooks and downloads on making money, go to: http://www.milliondollararticle.com/downloads.html We offer tons of information on generating income. Visit us today!
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