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There is quite an interesting approach that psychologists take to prove that people take the price as a main factor for quality for some products. Usually, those are high-tech products like the cheap digital camera. Those gadgets’ quality can be determined only by someone who has got a lot of knowledge about technology. Trust it; there are very few people who can always make a difference between a high-quality camera and a poor-quality one. And when talking about the average customer, that is absolutely impossible. So in all those cases when the customers are confused and have no idea what to do, they decide to take the price as a major determinant. In other words, they start thinking that they have best chances of picking up a top-quality product only if they spend loads of money on it. No wonder there are so many people who consider the cheap digital camera as something stupid and meant for those who cannot afford to spend thousands of dollars on something better. And that’s exactly what the huge companies want the customers to think. That’s their main aim. Indeed, truth is very different. Some experiments show that a cheap digital camera good be exactly as good as a camera whose price is two to three times higher. And in some cases, those cheap digital cameras even turned out to be performing a little bit better. How is that possible? What is the reason? Well, it is much simpler than most of you probably can assume. Basically, there is something which the marketers call “brand reputation value”. That is the price that you pay for having a camera of prestigious company. Those companies know that you are ready to pay more to have their product and logically, they are taking advantage of that by setting the prices higher. Only an idiot would not do that, right?! At the same time, most of the cameras offered by those renowned companies are in no way better than the cheap digital camera that could be found in almost every online shop and in 100% of the online shops meant for electronics. Truth be said, nobody should think that the cheap digital camera is of extremely high quality. After all, nobody should think that it is the lowest quality high-tech item that could possibly be purchased. Definitely, its quality would be far more than enough for the regular customer who just wants to take unprofessional pictures during holidays and journeys.
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