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Grooming and fashion in today’s date has become quintessential for any man. Grooming habits and what is considered “good grooming” have varied greatly over the period of time. Around 10,000 B.C., scented oils were a popular method of cleaning and softening skin and concealing body odor. In ancient Egypt, kohl and red ochre featured prominently in the grooming collection of most men, as did a variety of skin care creams. Additionally, tribes around the world frequently used makeup in the form of dyes and paints for medicinal and cosmetic purposes as well as to psychologically prepare for battle. Grooming has been a part of men’s life since the dawn and in today’s modern age we still continue to do. In today’s competitive business environment, it is important to always be at your best, so in such a position men have evolved and developed a proper grooming regime. Men in today’s date sync with current fashion trends and project the image that they want to portray. Fashion allows men to express themselves better by just wearing an appropriate piece of cloth. Shopping for men today is equally important as for women. Men over the years have realized the value of styling and give it great importance along with overall grooming habits. Shopping for men now has become very easy as there are many online portals that carter to the need. Buying things online has almost replaced the traditional way of heading to the local store. It is the fastest and easiest way to get the things that you are looking which are conveniently delivered right at your doorstep and men love this mode of shopping. One of the most talked about portal by men is the Fetise.com. Fetise.com is India’s first and largest premier online outlet, founded by young and passionate individuals who wanted to transform the way Indian men shopped. It is the idea of launching a platform where men could meet all their shopping needs which gave birth to “Fetise”. Fetise comes from the word Fetish – an extreme craving or desire. Fetise is exclusively dedicated for fashionable “MEN”. It offers luxury designer clothes, shoes, personal care, accessories and perfumes for men with as high as 80% discount to its members. The company caters to the untouched men’s fashion retail industry by making premium fashion affordable and accessible through E-Commerce. Fetise has a very simple operation module and there are three ways to acquire an exclusive membership of Fetise.com; you can be invited by Fetise directly, you can be invited by a friend who is already a member or you can directly request for a membership at the website. The website membership is absolutely free and only on invitation basis. Fetise caters a unique referral reward method through which you can earn Rs 250 on every referral registration. This can be redeemed on purchase of Rs 1500. On your friend’s first purchase you get Rs 1000 which gets split into 2 vouchers of Rs 500 each- both these vouchers are redeemable on a purchase of Rs 1500. Fetise introduces multiple sales events almost every day which lasts up to 3days. Before the sale begins the registered members are notified through SMS and emails. It has captured a massive customer base of 50,000 people in a matter of time and Fetise is sure to grow big. Men love the shopping experience on the portal and special come back for exclusive perfumes. Fetise has the best range of perfumes for men at unbeatable prices.
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