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Racking up backlinks as part of an online marketing campaign is what brings websites most of their traffic and the associated business its sales. Little surprise then, that this art has been turned into a precise science to be performed by skilled professionals. These days, companies have teams managed by a project manager doing link building, and they use software and some very specific methods. Let's start by considering the nature of the beast. The number of backlinks a page has is one of the factors that help search engine algorithms decide how high to rank a page in the SERPs. The simple way to put it is that more incoming links leads to a higher ranking. Of course, there are many types and each one has its own importance. For instance, a directory listing is an incoming link from a high value (important, trusted and well trafficked) domain is a lot more valuable than anything else. Organic links that come naturally (as in mentions in articles or blog posts) arealso very important. These are free and one-way links. The links can also be paid one-way links, or two-way or three-way links where the website in question provides a link(s) back to the other party. There can be deep links, which are incoming links pointing to a specific page, instead of the home page. Link acquisition and link-building are complex campaigns that need to be run by professionals. There is software that can be used to automate some of the tasks and track the links based on keywords. There should be a team getting hold of links by various means including directory submissions, link partnership deals and other tactics like social media outreach, blog post commenting and article submissions. To be noted that there's a bit of a grey area here, as far as SEO is concerned. Sometimes, a link building team can lose track of what's right (and how far to take it) in the intense competition to rank high for a specific keyword. Some things need to be done in moderation, like posting do-follow blog comments. All said and done, backlinks are the backbone of any online marketing campaign. And without it, there will be no search traffic or online sales. In today's online world where consumers won't buy anything unless they find it on a website, it is absolutely essential to get this right.
link build strategy
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link build strategy, link build tactics, incoming links,
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