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Email marketing has become increasingly popular in recent years but just how effective is this approach and is it worthwhile? We will take a look at some of the pros and cons of email marketing and whether or not it offers a valuable tool when compared to other forms of marketing. Pros of email marketing There are many advantages of using email marketing to reach your current and prospective clients. Email is free or very low cost if you choose to use an email marketing service. It takes little time to prepare and is quick to deliver. A direct mail campaign can take months to design, print and deliver whereas an email campaign can be produced and sent in less than a day if required. Email marketing software also speeds up the process enabling users to send bulk emails in the thousands at any given time. Since email campaigns are so fast and free they can be delivered regularly to customers. This form of communication allows the client choose a convenient time to read and respond to your email and will also mean that they have the information you have provided readily available in their inbox as and when they need to access it. Cons of email marketing Some people may regard your emails as spam if they are not worded appropriately and if you have not obtained permission to contact the recipient by email. In addition spam filters are becoming increasingly stringent so you may find that your legitimate emails are being blocked before your client has even had chance to look at them. Most people will not have time in their day to read your email thoroughly if at all. This can make it difficult to know if the information has reached them successfully. Solutions There are methods you can adopt to get around these issues. Using an email marketing service will help reduce the risk of your emails being blocked and will also allow you to see who has received and read your emails. This means you can follow up emails to clients that have demonstrated an interest in your products or services and also allows you to manage your email database so that you are only in touch with contacts that are likely to generate business. Email campaigns deliver impressive success rates considering their low implementation costs. Although social media is free it requires more time and maintenance to achieve the same results. A good marketing strategy will incorporate a variety of methods but email marketing makes a great low-cost starting point for any new campaign. Choose from a number of email marketing services online that will help you kick-start your email marketing UK campaign and discover why email marketing remains one of the most popular and successful marketing tools available.
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