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The growth of men’s fashion and clothing industry in the last decade has been phenomenal. Its startling growth across the globe has taken everyone by surprise. Apparel for men has truly taken the fashion world by storm. Of all the items and of clothing listed under men’s apparel one of the most popular buys comes from the traditional Indian section and that of course is, kurtas for men. Men’s apparel has changed and grown considerably over the last decade. The old notion that men would wear anything they randomly stumble upon in their closet and blindly enter shops and purchase the items closest to the exit no longer holds true. Men these days are incredibly concerned by how they look and spend a lot of time and money on their appearance. Like their opposite gender they too are always aware of what is in fashion and what last season’s trend was. It’s this attention to detail that has seen the apparel for men section in malls and stores grow exponentially. Like most countries across the world India too has a seen a growth in the men’s fashion section. India is a country that is filled with tradition and the people of the country are incredibly proud of this tradition. It’s no wonder then that when it comes to apparel for men in the country, no item of clothing comes close to, men’s kurta’s. A kurta is basically a loose shirt falling either just above or somewhere below the knees. kurta’s for men usually worn along with pajamas. However modern India now is starting to wearing these kurta’s with jeans. Kurta’s worn in the summer months are usually made of thin silk or cotton fabrics while winter season kurta’s are made of thicker fabric such as wool. Previously men’s kurta’s were worn only for traditional event or on auspicious days however in recent times they are being worn on a regular basis. Like any other item of men’s apparel, the men’s kurta too has a number of variations. From simple plain colored cloth kurta’s to intricately designed kurta’s the amount of choice and variety is incredible. A new style of kurta is also becoming gradually more famous and that is the short sleeve kurta’s, These kurta’s reach only the waist and are most worn by those that could not tolerate the heat in a long sleeve kurta. Most traditional fashion brands stock all the different variations of men’s kurta’s and the same can be said about other items of men’s apparel. The modern day man no longer considers family planning and saving for the future as his primary objectives. His primary objective is now himself and he will go to any extent to look after that. It is this exact thought process and change of attitude that is facilitating the growth of men’s fashion. If you look back and trace the growth of apparel for men over the last few years you’ll see why so many people predict men’s fashion to be the future of the fashion industry.
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