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Business on the Web and Non-business Websites by Gary Davies





Article Author Biography
Business on the Web and Non-business Websites by
Article Posted: 02/06/2012
Article Views: 59
Articles Written: 357
Word Count: 507
Article Votes: 0
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Business on the Web and Non-business Websites


 
Business,Website Design,Marketing
Websites are maybe the best tools for advertising and promotion. The popularity of the internet is not out of novelty but because of its innovative and practical usefulness in business or elsewhere. Websites make business spin faster because of the overwhelming traffic in the internet. It also has a parallel effect and movement to non-business resources such as the social networking websites, which are undoubtedly the most popular internet facilities at present for young and old.

Even non-business social networking websites cannot escape the pervasive relentlessness of business. Businesses make their presence felt everywhere. Facebook is no exception. Whether as a paid advertisement in the Google AdSense spaces or as “groups” camouflaged as non-profits, businesses make their presence and products known. They come in many forms of marketing and promotional strategies, sometimes subtle and sometimes loud. No matter what the “Terms and Conditions” prerequisite rules say, businesses find a way to circumvent its prohibitions. If they get caught, they bounce back using a different strategy. It is a demonstration of persistence as an entrepreneurial characteristic.

Marketing and promotion is a powerful business tool that is almost always sure to get positive results. One of the ways that businesses promote their products and services is being up-to-date. They always have to be updated with current trends. Seasonal strategies are implemented in creative portrayals of products and services such as presenting them in gift boxes or with Santa’s cap on top during the Christmas season. Discounts offered at as high as 20% are easily recouped in sales of over 50% of their average sales, oftentimes even exceeding the hundred-precent mark. Such is the creativity of businesses in the name of profits. It is also good for the customers, by the way, since they are able to save some from the discounts and other similar sales gimmicks.

Most of these marketing and sales binges happen online. Websites are a cheap business location but bring in good sales that are at times better than through real physical locations. What’s more, you don’t have the ordinary-business overheads such as salaries and wages, fringe benefits (health care, etc.), utilities (electricity, telephone, water, etc.) and space rental. There is also minimised risk from losses due to burglary and pilferage since there is not much inventory in your physical warehouse. It is the virtual warehouse that is in active mode especially if you are trading items in drop-ship arrangements. Your suppliers directly ship the merchandise to your customers as if they were all shipped from your location.

If you are thinking of putting up a business, do it online. It is not capital intensive and has low overhead costs save from the necessary domain name registration expense which is renewed annually and negligible fees for managed web hosting you have to incur monthly.


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