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Using the web in business and industry is both different and similar to web use for personal purposes. Some people have enough spare time they use for blogging on subjects of personal interest. Most of these personal interests crop up after people have chosen a field of study and built a career on when they graduated from college. They could be discoveries on the job or later inspirations from after work activities and/or during weekends. Or they could be specialisations people build on as opportunities for second jobs that sometimes end up as extremely lucrative business careers. Whether for business or personal use, websites have to have the following characteristic attributes: • Easy to navigate or user-friendly. • No unbroken links or just leave the links – put everything on the pages of the website. • Interface design has to be such that the user does not get irritated with large flashing words, menus or clickable links. • Avoid the “no choice” choice of options such as animated graphic links that redirect the user to only one external link no matter which choice button is pressed. • Heavy colours of poor choice that render the website unreadable and the eyes to hurt. Not following these basic “rules” will cause your guest or user to immediately leave the website. Why have and keep a website at all if nobody wants to really use it for what it’s worth? This is especially true for websites designed for business use. Traffic is very crucial. Aside from the number of search hits, it is very important that the user stays at the website long enough to get your message for an opportunity for sales or making a few clicks at the strategically placed Google AdSense material. Business websites are fitted with opportunities for business locally or via links to external sites that point to your income generators. The personal website is primarily a non-business “marketing” tool. It promotes something about you as a person or as an artist, for instance. As your popularity grows and your art is honed to a level that local art connoisseurs take noticed of, you will become like a commercial merchandise sought after by art collectors and enthusiasts. It may or may not lead to business opportunities and realised sales but no matter. It wasn’t intended for commercial use. But if and when you decide to make sales from your art creations, the website then becomes like an online store. You will need for your web developer or a professional web design and development company to create an interface for online shopping and payment system. You then become an online art shop business entrepreneur.
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