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In what better ways can the web be used? Current and future technologies will definitely play a major role toward that direction. When the internet was first introduced for public use, the business sector got high-strung and did not wait long to harness its power for commercial purposes. In no time, websites were developed for particular companies and its success prompted other to do the same, each trying to outdo the others. The precipitous boom in internet use gave birth to a new industry subsector under computer science and software development. Web designers and website development companies cropped up like mushrooms and many “victims” have fallen prey to novice programmers posing as experts who promised heaven and earth with the expensive website they built. Many clients lost money and shied away from online business for a while. However, many entrepreneurs got very successful and became the envy of many more who, once again, were not able to resist the lure of the internet. True-blood entrepreneurial web designers and developers who worked independently or in reputable companies made real money with their solidly built websites. For many years as competition grew more aggressively, websites were getting better in design and function that drew more traffic than those built by novice and student programmers. Google and other similar companies came to the forefront of traffic analytics which measured the amount of searches for certain websites that respond to certain keywords. They became the standards for website attractiveness and are, until today, the most referred to keyword search tools such as the Google AdWords Keyword Tool. “Google” became a byword in keyword search. Even kids would tell you to “Google it” whenever there is something you ask them about. And it became another subsector of computer science and software development under the title Search Engine Optimisation (SEO). Many businesses and individual practitioners of online commerce were quick to catch on and studied the techniques of the subsector. Soon, the next wave of internet “savvy” businesspersons offered SEO services to all sorts of online businesses. The craze produced website contents that were sometimes unreadable since they were riddled with misplaced keywords that were a product of keyword searches. They were so heavily “SEOed” as mistakenly interpreted like “poetic license”. Instead of the expected influx of new traffic, it successfully drove away irked searchers because they sounded like instructions written in an alien language. The “problem” became an opportunity for discerning entrepreneurs and offered real SEO services that impacted on increased market and sales. The popularity of properly SEOed websites was easily observed by other companies also wanting to appear in the first page of Google search results. And SEO became an integral service offering or web marketers.
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