|
As a marketing tool, it is no doubt that the web can be considered the most effective and efficient option. Some people, especially from the third world, may question the statement since computers are generally expensive for the average household there. But we will notice that television ads almost always have that “www” address bar even in third world countries. What does it obviously suggest? THE INTERNET IS EVERYWHERE! The internet is not new in the third world. You can hear people talk about Facebook, Tumblr, Twitter or online games in their familiar tête-à-tête sessions even in remote villages. Internet cafés make it easy for them to connect to friends and relatives in the capital city or even those overseas. Most local telephone companies also offer ADSL (Asymmetric Digital Subscriber Line) or DSL (Digital Subscriber Line) services. For a few cents, a kid can have an hour or two of internet time in a neighbourhood internet café. Those who can afford it even if it eats up a large percentage of the family income avail of promotional packages offered by telephone and broadband ISPs for a simple computer unit connected to even the lowest-bandwidth internet facility. School-age kids and their college-level siblings do not have to spend after school hours in the library labouring over textbooks to do their school assignments and projects. It is, however, a cause for worry for many parents when these same kids learn to play massive multi-player online role-playing games (MMORPGs). They then tend to focus more on the games and suffer lower marks. We know that third world countries have the highest population ratio to land area. Even with lower purchasing power per capita, the sheer number is a factor to reckon with. Marketing campaign efforts are definitely not wasted. Local businesses see to it that their products and services are properly advertised. Small electronic products such as mobile phones are a craze in the third world and generate sales from online transactions. People find ways to effect online payments when shopping online. They do not need to have credit cards. PayPal offers itself as a convenient solution. The lower population ratio to land area of advanced countries is not a drawback. It is compensated with their high purchasing power. A different marketing strategy is used in these countries because market characteristics are definitely different from that of the third world. In conclusion, marketing approaches may differ for the two types of market but the end result is still the same. Whether from an advanced or third world country, the smell of the money that comes into a business is still the same. It is still sales and profits that count. And there will always be creativity and innovation in marketing approaches and strategies to serve that purpose – on or off the web. Do you want take advantage of the worlds biggest store - The Internet? Get your company online today - http://AustralianWebMarketers.com.au.
Professional, Great Looking and High Rankings Websites - For Great and affordable Web Design Australia.
Related Articles -
Web, Development, Australia,
| 
