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With the coming of BADA in the market, the whole new avenue and scope in BADA development has emerged. It announced the availability of BADA 2.0 software development Kit which is an application development tool for mobile platform. BADA 2.0 is anticipated to be a catalyst in increasing the global distribution of BADA Smartphones, which already has received most prominent global sales, as has been declared in a press release. It provides support to HTML5 and improvised Flash buttons that can produce increased usability and Web experience. As per Samsung reports, the spread of BADA platform is due to the success of its seven prevalent Samsung Wave Devices. These Wave platforms have been increasingly popular in Southeast Asia, China, Europe etc. where people are more impressed by their best functionalities and easy availability. Beside, touch interface and its other features assisted users to have themselves acquainted with its unique features and great application experiences. As explored at the Mobile world congress in February 2011, Bada 2.0 incorporates my new features like Wi-Fi Direct, Near Field Communication (NFC),voice recognition and even multi tasking services. It also allows Smartphone users to have much more advanced services like payment through mobile, transport pass card recharge as well as file sharing system without any Internet networking. For the BADA developers, there is much more to it including incorporation of the in-app ads. By making use of the Ads API, Bada 2.0 developers can easily display advertisements and open new avenue for increase in revenue. Samsung has also enhanced its BADA development environment providing its developers ample of support. More to it Emulators has been added to enhance BADA development process which they claim to be most conducive for the potential clients. Besides, tools like Profiler optimizes the performance of the device that can ensure that resources like memory and processing power are used to their full capability. The Bada developer site has the facility for developers to download Bada 2.0 SDK. Along with it Samsung has also widened its app retail store to get it available to more than 121 countries. With this 2.0 version, more functions will be provided from Samsung Apps including new options for buying. It is quite true that Samsung Apps has been the most popular destination since the initiation of the Samsung Wave, which happened to be the first Smartphone powered by BADA. It has claimed to reach ten million mark in application downloads and that too in just three months and crossed the 100 million mark in March 2011.
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