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E-Commerce has come a long way from merely being the machines which swiped our credit cards to entering our pins online. With the advancement in technology, the term ‘E-Commerce’ gained a new definition. And there are many differences in the new meaning, along with the complementary conveniences it has brought to our doorstep, literally. In fact, not just doorstep, we can trade from anywhere we are in the world if we have a smart mobile phone or any device for that matter - which allows us to function appropriately with the internet. Thus, the problem of space, time, mobility have been sorted from the customer’s end and the issues relative to credit, shelfing, storage and warehousing, etc. have been sorted from the seller’s end. From a mere electronic transfer of funds, we have now defined it as electronic trading where the point of purchase conveniently electronic. In fact, what have come to be corporate giants these days are what we call ‘E-Commerce Websites’. Which bookstore beat the ‘the world’s largest book store’? Well, the ‘then’ world’s largest bookstore perhaps will not agree to this statement here because literally it was not beat by a bookstore – but by an electronic bookstore – which was an E-Commerce website called ‘Amazon.com’. Barnes and Noble surely had a run for their money. The above is one of the earliest examples of e-commerce. However, with changing times, in a developed, dynamic country such as ours – we not just need an E-Commerce website – we need a strategic, sustainable E-Commerce web design Australia. Here we use the word ‘web design’ and not just website because a website has to be something more – a unique design, a unique idea, a unique proposition which we appeal to the masses and sell like hot cakes travelling through the virtual world into the real world of the customer. Strategizing primarily starts here. As we proceed further, we face competition and we realize we need to strategize our sustenance in the virtual market as well. This is when the role of an seo company Australia comes in. SEO – or Search Engine Optimization is a very crucial tool in keeping pace on the search engines on the internet (these search engines are also the biggest examples of the E-Commerce websites). This is because in order to be able to sell the most – our company must be above the other websites when the customer searches for a particular good or service. SEO Australia provides a platform to understand its local audience and its needs, as well as their online behaviour which can lead to long term relationships with them. Thus, strategy with sustenance is the key to an online success. For more information please visit http://www.2excel.com.au/.
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