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As we all know, 2012 is the Chinese horoscope’s Year of the Dragon. AuthorHouse wants to help every author sell more books this year, so our Marketing Team investigated which of the Chinese dragon’s attributes you can adopt to become a more effective bookseller. Dragons from Western Mythology Western cultures view the dragon as a fearsome, fire-breathing fiend. In mythology these beasts terrorize communities, pillaging and stealing treasures and lives. Probably the most recognizable dragon from the West is the child-eating monster slain by St. George during the Crusades. Dragons from Chinese Mythology Chinese culture reveres the dragon. It is considered a divine creature and a symbol of good fortune and great power. These are the attributes AuthorHouse recommends you adopt in this Year of the Dragon to boost your book sales. Five dragon-inspired AuthorHouse bookselling tips you can sink your teeth into. 1.The dragon is beautiful. You need a truly awe-inspiring beast of a book cover to captivate readers. All you have are a brief few seconds to help your readers choose your book ahead of the millions of other titles available on the market. An attractive, professional-looking cover is essential for your book to realize its full sales potential. 2.Sometimes a Chinese dragon breathes fire. Don’t just let your readers hear your dragon’s roar, let them feel the heat of your fire. AuthorHouse helps get your readers talking about your book by introducing innovative, creative book marketing ideas. A few suggestions: •Inject humor into your marketing promotions. A laughing reader will more likely remember and like you; and when they like you, they will become your readers. •Establish yourself as an authority. Your book is a great first step toward establishing yourself, but offering added value is a fantastic ice-breaker too. Create a blog or website where readers can find a more of your characters’ back stories and additional interesting facts that support your theories while engaging your audience. •Use video to market your book. A short 1-2 minute video creates that personal touch your readers are looking for. A longer trailer is perfect for pitching your book to become a movie. 3.Dragons are brave. Bravery requires overcoming your fears. Dragons are powerful creatures who fear little. Writing and publishing a book is in itself a victory over your own personal fears. Adopt this same mind-set when marketing your book. Don’t let fear stop you from talking about your book. Public speaking is a fear shared by many. If you’re one of them, it will be tough interacting with you readers and selling your book. Address your fears in 2012. 4.Dragons are creatures of passion. Your book is a work of passion. You have invested time and effort to create a work of art. Many authors think of their books as their children. Share your passion with everyone you can. Talk to your friends, relatives, or even strangers; stage book signing events; go to book fairs; talk on the radio; or appear on TV. Talk about your book with passion as you would one of your children every chance you get. Passion is contagious, and a contagious story turns into a best-selling book. 5.The dragon is artistic. Many Chinese horoscopes depict dragons as eschewing conformity and defying routine. People born in the Year of the Dragon tend to gravitate toward jobs that allow them to retain their individuality. Sounds like an author, doesn’t it? The dragon is a writer, with every potential for success. Adopt the dragon’s philosophy in your bookselling and marketing campaigns in 2012 to experience similar fortunes. AuthorHouse Publishing offers an extensive range of exclusive AuthorHouse marketing services designed to help authors marketing their books achieve the best possible results. Our AuthorCentric approach to self publishing means we assist AuthorHouse authors throughout the publishing and book marketing process.
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