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Jewellery started as an artisanal craft. Its beauty promptly captivated royals and commissioned the craftsmen to make pieces for them. Anklets, bracelets, brooches, buckles, clasps, chokers, necklaces, royal crowns and signet rings were among the first forms crafted. Most had practical uses aside from their aesthetic purposes as bodily ornaments. They naturally used the most precious metals and stones for these royal jewelleries. The artistic creations evolved as craftsmen developed specialised mastery in crafting skills. Many have become well-known even beyond their countries and kingdoms. These exceptional artisans were sent for and became official crafters of royal jewellery and received handsome pay for their imagination and skills. If they ever created pieces for wealthy private citizens, they would be very expensive not only for the precious materials used but more so for the craftsmanship and creativity. Their creations were so extraordinary that they remain marvels of art until today and are deposited in the most notable museums of the world. The honour and prestige of being a royal jewellery craftsman has become a business asset. This is recognised by the astute businessman who focuses on discriminate customers who usually belong to the wealthy market segments. Even a distantly remote relationship with a royal jeweller is used to advertise a modern company and its expensive products. The brand becomes a pride to its wearer as if he were also some kind of a noble himself. That is what prestige does to a person. Nevertheless, new and upcoming jewellery businesses take a good share of the market because of their extraordinary and unique creations. They come from a new breed of artists who are more inclined to business and its practical side. The creativeness and imagination they possess are used as business tools and practical attributes to promote their extraordinary products and generate sales. It is not only the wealthy that they consider their market. They also develop product lines for the middle classes. This spells out more sales for the business. And to maximise market reach, they also offer product lines affordable even to ordinary wage earners. These products may never equal in value to those that they offer to the high-end market but they also look splendid that they can be mistaken for expensive jewellery. This new breed of astute businessmen was the first to recognise the potential and significance of the internet as a marketing channel and medium. They were remarkably correct in deciding for a website where they can effectively sell and collect payment online. They were able to successfully open their doors to worldwide marketing at lower marketing and overhead costs in the online business department. With a dynamic and open mind, art and business are indeed a profitable enterprise.
Are you looking for a a beautiful piece of Jewellery?
For a great range and high quality pieces check out one of my favorite Jewellers Melbourne has to offer.
Or if you are just looking for some Jewellery Repairs Melbourne they can help you out as well.
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