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Service design is a difficult subject to shed light on and simplify. You have to have a strong sense of understanding of its intangible reasons for being. Knowledge and use of the appropriate and tangible tools and materials to come up with desired finished products also involves effective and efficient procedures and processes. Carrying out these processes and procedures must be aimed at satisfying the end-user. For service design to perfectly fit into its intended application, essential elements such as cost-efficiency, ease-of-use, satisfaction and speed must be present. Why bother with service design at all? Today’s setting especially in the business environment is of competence and competitiveness. A clear indication of which is how the job market has become more demanding as compared to that of generations ago. It is so because of the demanding positions employees have to take on which are vital for the company’s positioning in the industry. A competitive company with a competent staff should be perfect for the aggressive industry operating environment. But not so without applying a service design tailored for its end-users and for the company itself to efficiently deliver the desired satisfaction for its products and/or services. First consideration is who will need and use your products or services? Second, how will the end-users want them delivered? Third, what processes and procedures will be employed to be able to effectively and efficiently deliver client requirements? Fourth, what materials, tools and equipment are basically required to deliver them in the shortest time possible? Fifth, are the company and staff well-prepared to effectively and efficiently deliver the required products and services? These considerations embody the foundations of an effective service design. They have to be addressed in order for the company to be competitive and desirable enough to attract more and more customers satisfied with its products and services. The company must be keen on trends of customer needs and wants in the same token that it must also be keen on its employees’ welfare. The workers must be happy with their jobs and satisfied with how they are remunerated and rewarded. This becomes a strategic motivational incentive that drives them more manifestly resulting in professional amiability that affects clients and end-users. It will keep them coming back for more of the good feeling and satisfaction of the place, products, services and the people they deal with. The administration and finance departments designated as the vanguards of cost control should have a clear understanding of their roles as facilitators of effectiveness and efficiency in the company’s directional thrusts. They should have an active part in the service design as everybody else must do in a continuous process for that supreme object of satisfying the customer, the real boss.
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