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More and more consumers are purchasing and using their smartphones on a daily basis. Many of these people conduct business on their smartphones, make dinner reservations, and purchase products. A mobile website is simply one that is optimized for smartphones, tablets and other portable devices that access the mobile web. They simplify the navigation, load quickly, and have unique functionality such as tap to text and tap to call features. By creating a leaner version of its traditional counterpart the user can find the content they are searching for with ease. This makes them extremely useful to people on the go. Many businesses do not realize how much their business will profit if they set up mobile-friendly websites. Fortunately, it's not too late and there are some steps that you can take to set up your mobile website for your consumers. When setting up a mobile website for your business is best to make sure the website is easy to navigate for your consumers or they will quickly leave your site and navigate to a site that is easier for them to find what want. Over 50% of Americans have a smartphone today and this number is rising quickly. A mobile website should be designed specifically for smartphone users. The important components of your website should be easily visible to the consumer. Websites that look great on a computer do not look the same on a smartphone. In most cases, these sites will be illegible or make the consumer have to zoom in to be able to read it. A mobile website should be easy to navigate, put the important items in the front, and made specifically for mobile device users. Think about what you would want from a mobile website and how it would be easy for you to navigate. Most mobile users search for local content, such as a restaurant, certain businesses, gas stations, or clothing store. For example, you may be hungry and want to find the closest restaurant, or you may be low on gas and need to find a gas station quick. Most mobile users who are searching for this information will visit the business or call them immediately. When setting up your mobile website, you should feature previously mentioned items such as tap to call, tap to text, turn by turn driving directions and also understand geo-targeted advertising campaigns. Mobile users are constantly using their devices and it's a great time to take advantage of this. People are playing games, watching videos, and navigating the web in search of products and services to buy. So it's a great opportunity for you to grow your business with a site that delivers exactly what the consumer wants quickly and efficiently. Mobile sites create a seamless experience for smartphone users by focusing on accessibility, content, and product information. You should track the data from your mobile website separate from your desktop websites. Separating this data will give you a greater understanding of the users that visit your site, what smartphones they use, and the actions they take. You can then use this data to improve your mobile sites to make them even more useful. A useful resource on the internet gets shared throughout social networks freely and this means more exposure. Learn more about mobile websites and watch this short free video that explains what a mobile website is.
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