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A great Frenchman once referred to Britain as “that nation of shop keepers” and there was some truth in the matter although he meant it as an insult. These days Britain has a wealth of shopkeepers and small business owners who are working hard to earn a living and provide their customers with great products and services. If you are one of these businessmen who would like to improve their customer base then there are a number of things you can do. 1. Advertise – advertising has been proven to work time and time again so if you want to improve your customer base then why not put out an advertisement in the local paper or on the web. It could improve your sales tenfold. All you need to do is contact an advertising agency or simply post advertisements on local web pages and get yourself and your business out there. There are also other methods of advertising such as handing out flyers or putting up posters. All of these options are cost effective and will guarantee that you see a growth in your business. 2. Refurbish your shop – this can be a great option if your shop is in need of makeover. Refurbishing your shop will give it a new look and make the customer feel more at home in clean and stylish surroundings. There many additions to your shop or place of business that you might want to consider such as banner stands or leaflet dispensers which will help to advertise your business and help you on the way to the greater profits that every businessman desires. 3. Word of mouth – get talking about your business and get other people talking about it. Through advertising and self-promotion you can see a good return for the time you input. This is a great way to promote on the cheap as it just requires yourself and enthusiasm. Talk friends family and even strangers to get word out about the great services you offer. Businessmen throughout the country work hard to promote their businesses and it is for good reason. Getting your business out there will serve to raise your profits and increase your customer base which can only be a good thing. Start today by looking at your options for growing your business into something bigger and better. Putting in the effort now will ensure that you do not have to do it later and will ensure that you can reap the full benefits. Why not try putting leaflet dispensers or A boards in your shop today?
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