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Social media marketing is the marketing of the future. Facebook boasts nearly 800 million users with 400 million of them being active on a day-to-day basis. YouTube streams billions of videos everyday to millions of users. The numbers are large and so is the potential to turn many of these people into paying customers. You'll find plenty of information about how to market your product using Facebook or YouTube. What gurus and business owners won't tell you are the hundreds of mistakes they have made in the process. Here is a list of mistakes many social media marketers make, and how you can avoid them. Inflated Numbers Some business owners have this illusion. The larger the number of fans the more customers they have. This is downright wrong. Just because you have 5,000 fans doesn't mean each one is going to buy something from you, especially when you aren't targeting correctly. You want fans that are going to buy something from you. This doesn't count just on Facebook but on every other social media outlet. Don't inflate your user count just to impress yourself. Focus on acquiring targeted consumers. Organization If you aren't organized you'll see your time depleted very quickly. Remedy this with organizing yourself with a task list. One by one scratch off the tasks you need to get done. This will insure that you get what you really need to get done, done! Organization is all about planning and planning enables you to track and analyze your actions and their consequences. Other Websites There is more to the web than just Facebook and YouTube. While there are hundreds of millions of users for both websites they may not have your particular clients. Search the web for clients you need. Check out forums, popular blogs, and communities dedicated to your industry. Consistency Social media marketing is all about connecting and staying connected. This means being consistent in with your campaigns. You can't just expect to create a fan page and instantly get "likes" and fans. You need to market to them, and then continue to do so. Befriend your customers and let them know you are here to answer questions and keep them up to date on the latest industry news. Get Help If you are having trouble with marketing, seek professional help. Some people think it's as easy as one, two, three and you have customers. If you can't do it, hire someone to do it for you. There isn't any shame in that. Your time might be better invested elsewhere. Social media marketing can be very lucrative. Try to avoid these pitfalls and improve as you go. The more you improve, the better your campaigns will become. And just like any type of small business marketing, it takes time, knowledge and resources.
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