|
The web is still growing at a phenomenal rate. The Computer Industry Almanac projects that the Worldwide Internet Population will grow from 1.08 billion in 2005 to 1.8 billion in 2010. According to the Central Intelligence Agency’s World Factbook 2007, over half (37.8 million) of the UK population are already Internet users. Thus, businesses who have chosen to build an on-line presence can take advantage of reaching new customers through the web. However, the web is getting more and more crowded. Netcraft (www.netcraft.com) reported in their October 2007 Web Server Survey that they’d received responses from 142,805,398 sites, an increase of 7.6 million sites since last month. The bad news is that this growth creates a new problem of increased on-line competition for many businesses. To remain competitive and retain and grow market share, businesses are becoming more aggressive in their web marketing strategies. They understand that it’s no longer sufficient to own a website and hope it attracts visitors with little to no promotion of it. They are ensuring their site retains a high position and prominence in search engine rankings by employing a range of promotional tools, like Search Engine Optimisation (SEO), to attract visitors. Businesses who fail to keep up will lose valuable custom to their competitors. Early signs of this include: • A drastic fall in web visitor numbers • A decrease in sales generated on-line • A fall in search engine rankings For businesses to maintain a competitive advantage on-line, it’s essential that they invest in on-line promotional activity. The aims of online activity should mirror traditional offline marketing aims. I.E. • Remain competitive and retain market share • Increase targeted prospect numbers • Attract new customers • Deliver return on investment For more information on SEO talk to Brown Bear Media.
Related Articles -
SEO, Search Engine Optimisation,
| 
