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A cost-free way of optimizing a website to make it appear in the top ranking on search engines result pages is commonly called organic SEO. It is a relatively inexpensive method of achieving high-ranking on Search Engine Response Pages (SERPs) for a longer time as compared to the Pay-Per-Click (PPC) method. As more and more businesses look to the use of organic SEO to promote a website, it is important to know exactly why this is an exception SEO method. Positive Business Image - Since internet users know that gaining a high-ranking by organic Search Engine Optimization is very competitive, internet locations that use this page ranking philosophy are more appealing to users than those websites that appear in the Pay-Per-Click columns on search engine result pages. The validity of a company that uses organic SEO as compared to those using PPC is considered more believable not only by users but search engines such as Google as well. Quality Web Content - In organic SEO, a user is assured of essential, meaningful and quality information about products and services in a cost-effective way. In addition, filling a website with high quality content ensures that the rankings will not suddenly plummet to the bottom of the search listings; rather, the use of organic SEO can basically secure a firm high-ranking on search engines for a long time. Quality Traffic - Furthermore, quality content is a means of attracting quality traffic to a website. High quality traffic will bring in readers that are more likely to be immediate customers as well as returning customers who have come back due to a positive website experience. Honest Site Promotion - Building web visibility takes a lot of effort and time; some businesses want to find shortcuts to achieve their goals and will use not-so-honest ways to accomplish this. Organic SEO relies upon the use of keywords to achieve high-ranking on Search Engine Results Pages. Keywords are words that are commonly used to find a product or service that is blended with high quality content to gradually attract both readers and search engines to the website. Strong Back Links - The web is made up of interrelated pages that are monitored by web 'spiders' that follow a link and index it back to the search engines. A website needs quality content that is read often by others; this establishes a link back to the original publishing internet location – and the more quality links there are back to that location, the more the search engines accept it as a knowledgeable and reputable source of information – which in turn increases rankings on the SERPs. There are sources that organic SEO can use to increase back links such as social media like Facebook and blogs to name a few. An honest website should promote its products and services in a reputable fashion and organic SEO is a truly genuine way to increase the potential selling power of a business. Better and long-lasting results through proven hard work will achieve higher page rankings than taking the easy way out with less-honest and/or more costly methods. Yes, it is possible to have a website excel using organic SEO – and never have to plant a garden! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about SEO in Houston, go to the main website at: http://www.www.webunlimited.com.
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