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How to Expand Your Internet Market With Great Web Design! by Chris Hunter
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How to Expand Your Internet Market With Great Web Design! |
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Internet Marketing,Search Engines,Marketing
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As never before, problems continue to surface in the financial market, which is never good news for business owners. This uncertainty in the economy means that consumers are carefully reviewing spending habits which could affect any internet business revenue. Survival Mode In order for a website to survive difficult economic times, switching to survival mode may be necessary. A re-evaluation of the content, assessment of any possible changes, and implementation of any adjustments may be necessary just to retain the level at which activity currently functions. In order to design an excellent internet location, keep the following guidelines in mind: Continuity - Make sure that a website is appealing and attractive to visitors. It is also important to have a consistent look and feel for each page, which helps a viewer find a good continuity to all of the content. Informative – The presented content should be both interesting and informative to the users. A home page should provide visitors with a comprehensive overview of the services and products being offered and available for purchase. Relevant - Use relevant graphics and artistic elements on a website. Images should be informative and applicable to each page and only as large as is necessary in order to facilitate a more rapid loading speed. Fonts that are used should be immediately readable and pertinent to each page. Convenient - Consider that visitors do not always land on a website's homepage, instead typically coming to a Landing Page most of the time; therefore, navigation of all the pages should be easy and convenient. Expansion Mode Most potential buyers search for something that catches their interest and/or something useful to them. Such internet visitors are no different than customers in a physical store, dealing in the perception of whether or not what is seen is of interest and pertinent to their search. If what is desired cannot be easily found or does not meet a need, that search will continue onto another website or store. So it is important to understand what can be done to retain a searcher's presence long enough to be able to present a product or service and hopefully translate that into an actual purchase. Quality Content – It is important to present quality content to authenticate the validity of a website. Users who appreciate the content and believe in its credibility will return to that location over and over again as it is a trusted company with which to conduct business. Findable Information – Looking for useable information can be time-consuming; most users want to find the most amount of information with the fewest clicks possible. Potential buyers want instant gratification or will try another website that can provide such interaction. Scannable – Internet 'surfers' don't want to read any more content than necessary; they want to scan pages to locate exactly what is needed. So all content provided on a website must be concise with sub-headings that can be quickly scanned for relevancy without reading the content until an exact match is found. Favorable Choices – Make every attempt to provide on the Landing Page exactly what would be needed in response to a search for that particular Keyword. If possible, provide all that is needed and if that just is not feasible, only one more click to find that website's product or service. Consistency – Users want and expect to see consistency in presentation of material on a website. Although such items as pop-up windows may appear 'flashy,' such activity actually can discourage a user from staying and cause them to click immediately away. Also avoid having a new browser window open every time a link is clicked. Encourage Input – One of the best way to get users and potential customers interested in returning to a website is to provide interactive communications to allow for comments about products and services offered. All of this contributes to trust and enhances a comfortable feeling about conducting business on that particular internet location. In web design, finding a way to go from survival to expansion of a product or service through website design is a very important concept to understand and discover. Don't ignore the ability to expand a business through its website with outstanding design. Use the above information to achieve greater success with internet business right away! Chris Hunter is an expert in Web Design and Search Engine Marketing. To find out more about Houston Web Design, go to the main website at: http://www.www.webunlimited.com.
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