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Around the world, companies spend billions of dollars annually on marketing and advertising, in order to gain better exposure and recognition among consumers and thereby raise revenues. While it might seem counter-intuitive at first to spend such large amounts of money with the objective of making more money, the reality is that money spent on effective advertising can generate enormous gains in terms of revenue, many times more than the initial amount spent on the advertising. With so many companies spending so much money on advertising, it is surprising that many of them fail to incorporate SEO into their web design. SEO, or Search Engine Optimization, is a method of raising a website’s search engine rank. Search engines function by first indexing a website and all of its pages and storing that index in its database. Then, when someone enters a search term into the search engine, it determines which websites should be displayed in what order depending on the relevance of the content to the search term entered. If, for example, a person searches for “ways to repair a bicycle tire” and you just so happen to have a website dedicated entirely to bicycle tire repair that contains a lot of useful information on the subject, then the likelihood that your website will be displayed near the top of the results is high. Search engines utilize certain mathematical algorithms to determine the relevancy of websites to search terms, and the order of search results is based on these algorithms. The exact algorithms are closely guarded secret, much as the formula for Coke remains. to this day, a secret known only to a few people in the world. With Coke, other companies have managed to approximate the taste through trial and error. It is much the same with companies that provide specialized Search Engine Optimization services - they have been able to approximate the workings of the algorithms used by the search engines, and are therefore able to manipulate the content of websites to take advantage of that knowledge. By including certain key phrases in the content of a website, the relevance of that website to particular keywords is greatly increased, thus providing an improved ranking within the search results. That improved ranking means that a greater number of people searching for subjects relevant to the services you provide will discover your website by means of the search results, giving you and/or your business greater exposure and increasing the number of potential customers visiting your website. Of course, given the skill and intelligence of the people working for search engine giants such as Google, the algorithms are specifically designed to make it difficult for developers to create websites that take advantage of the algorithms to achieve higher rankings in search results. Optimizing a website is therefore not a simple or easy process, and is a challenge even for firms that have a great deal of experience with such optimization. The best way to implement SEO techniques for your website is to engage the services of a web design company that also provides Search Engine Optimization services, so that there will be no disjoint between the process of optimization and that of actually designing and creating the website itself. Author Bio For your one-stop Web design and SEO shop, pay no attention to other companies, because TGS Web Design offers the best of both worlds!
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