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If you own a small or medium sized business and are interested in growing your brand and making sure more people know who you are and what you offer, a very cost effective, long term option is to use promotional items in your advertising campaigns. This allows you to generate buzz about your business, stay actively engaged with prospects and draw in new people through word of mouth. Here are five strategies that allow you to do all of this and more with your business quickly and easily. 1. Put Your Name on Everything - Every disposable, giveaway or promotional item in your place of business should have your name on it. Dentists have toothbrushes and floss. Lawyers have pens and keychains. Accountants have calculators and portfolios. Put your name on all of it. 2. Offer Limited Edition Freebies - Hess gas stations have run a successful promotional campaign for more than 30 years with their free cars, trucks, airplanes and other toys given away each holiday season. Each release is unique and limited and therefore highly sought after. 3. Partner with Other Businesses - Put your head together with another business owner and expand the scope of what you offer. Do a paired promotion where you each give away freebies from the other's office - you offer pens from your lawyer and they offer magnets from you, etc. It’s an easy way to extend your reach and network yourself with other local business owners. 4. Create a Story - You could order 10,000 keychains and give them away to anyone who stops in your office or you could create a story to go with each keychain. Brand yourself with a character that people recognize and want to gather items from. Major mascots for big brands do just this to great effect. People collect items with those mascots, even if they don’t buy the product they represent. 5. Diversify - The same old stuff is all fine and good, but consider the options you in expanding your reach and creating a larger network of freebies. Frisbies in the summer, ear muffs in the winter, flower pots in the spring - be creative and make sure people remember you. Promotional giveaways are powerful tools that allow you to stand out as a business and generate new leads on a nearly weekly basis. Use your creativity and you’ll find yourself doing things you never thought possible before. Got a crazy idea but don't know how to make it happen? Visit ArtPromos.com and learn how to generate buzz and build your brand from the ground up with promotional giveaway items.
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