single customer viewdatabase. Doing so will revolutionise how you do business and help you to grow.">Single customer view or SCV is shorthand for a database that holds all important information about each of your customers in one convenient place. A good SCV database allows you to see at a glance everything you need to know about your customer. This has many advantages for you and your business. The Advantages of Single Customer View Most companies have a lot of valuable information about their customers, but are unable to use that information. The main reason for this is that it is scattered throughout their company. It is usually held in different databases throughout your company. Because this information is spread out and is not connected in any way it is far harder to get an overall understanding of who your customers are and what they are buying from you. This makes it impossible to understand what other products and services you offer they may be interested in. Consequently, you are often missing out on the opportunity to do more business with them. Instead, you are allowing your competitors to supply them. The right kind of SCV database can bring numerous benefits to your business. However, pulling together your existing data into one source is a tricky process. It is also a potentially dangerous process. In doing so, you can inadvertently destroy your existing data. It is not a process that should be taken lightly. Paying someone to help you with it makes a lot of sense. Why Get Professional Help to Build a Single Customer View Database Aside from the reasons already stated there are a number of other reasons why getting professional help make sense. The first process is to cleanse your existing data of duplicate records, out of date records. In addition, it is a good idea to identify incomplete records and tidy them up. Without the right tools, this process is time consuming and is difficult to get right. Professional data managers have the tools and skills needed for this part of the process. The experience of professional data managers means you will end up with a single customer view database you can really use. It will be built to be accessible by all parts of your company. Contact Q Base today to help you to build your single customer viewdatabase. Doing so will revolutionise how you do business and help you to grow.
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