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There are two types of keywords you're looking for when doing keyword research. The first type includes phrases that are 2-3 words long that you want your website to rank highly for. The second type includes longer phrases, called "long-tail keywords". These can be anywhere from 3-8 or more words long, and they're ideal for using in your article submissions and for getting your articles ranked highly for those particular terms. Here's a great article marketing tip for you: One method of researching long-tail keyword terms is just to try putting the words "how to" in front of one of your shorter 2-3 word phrases. For example, if one of the keywords for your website is "train cat" (good luck there!), you might try "how to train cat" when doing your keyword research. It's likely that doing such a search would bring up some relevant long-tail phrases that you could then use for your article topics and titles. When I searched in Google's keyword tool for the phrase "how to train cat" it came up with some excellent results that had the words "how to" at the beginning, such as "how to train your cat", "how to train cats", "how to potty train a cat", and many others. When you do a similar search for your own niche, you can add those long-tail keywords to a list that you will then use when you write your articles. A phrase with "how to" at the beginning is perfectly suited as an article title--you can't get any more optimized than just using the keyword phrase as the title! (As a side note, really the only time when you would want to simply use the keyword phrase as your title is when you have a long-tail keyword that is descriptive, is correct in terms of spelling and grammar, and truly makes sense as a title. If you have a keyword that you want to use in your title, but it's not really descriptive or captivating, then you need to use additional words in the title to make the title effective. Remember, the title is meant to describe what the article is about, attract readers, and help the reader decide if the content of the article is what he's interested in.) When doing research on long-tail keywords, be sure to look at the supply and the demand for the phrase. Google's keyword tool will reveal the demand--it calls it "search volume", and you'll be able to see a number telling you how many people searched for that term in a month's time. To find the supply, you would just "google" the phrase. Above the search results, it will say how many web pages are listed on the results pages. That is the "supply" for the phrase. It's important to keep in mind that the supply and demand for a phrase are always changing, so it's helpful to refresh your keyword list with new research from time to time, although I wouldn't get too focused on being exact about that type of thing. When you're submitting articles, perhaps a better approach would be to get a general idea on what keywords to use, and then throw a lot of mud at the wall! You'll find that some sticks and some doesn't. What's more important is to produce an increasing quantity of helpful articles over time, using your keyword research as the inspiration. Some keywords will be winners while others wont, but it should even out to positive results overall. Use your keywords as a guide for producing articles, and submit your articles consistently. You know what they say: "Slow and steady wins the race." The same is true when it comes to article marketing. Steve Shaw's article distribution service has helped thousands of business owners worldwide build traffic, leads and sales to their websites - grab his free report giving you a blueprint for attracting sustainable, dirt-cheap, long-term, targeted traffic to any website! Go now to http://www.submityourarticle.com/report and learn how to boost your traffic by up to 600%!
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