Our goal this year is not high

Internet fast fashion watch brands TIME100 quietly on the line at the end of 2011, its CEO, Lei red front, has revealed that the starting capital of 30 million yuan for this year to break even.

"We are first, that is, to prepare their own funds is 30 million," said Ray Chifeng, "Our goal this year is not high, may be about 30 million." This also means that TIME100 within a year balance of payments. In addition, Ray red front was also revealed to the media, the company did not start the financing plan.

Ray juicy couture black leather handbag Chifeng seems TIME100 profit model is very clear, retail Juicy Couture Free Style and group custom is the positioning of our profitability and retail, we have adopted a multi-marketing channels, marketing strategy, on-line since December, we have created dozens of network channels. we have the flagship store on Taobao, Jingdong Mall, Shop No. 1, has a store, we also buy website and the mainstream has already started cooperation. "

It is reported that one hundred positioning of the time in the Internet fast fashion watch brands, mainly for the student population in Chifeng Ray said the company has three advantages: First, the design of our cooperation with Europe and the United States mainstream fashion, the second is Chinese manufacture of watches in the world lead, the cost is relatively high. "

TIME100 CEO Ray Chifeng

The following is the Record of interview:

Q: we first angel fund what amounts?

Red Lei Feng: our first, our own funds to prepare 30 million, we have a few Fanggu Dong, something like this.

Q: which parties?

Red Lei Feng: the three sides, one is Liu Jincheng personal, one investment company, and then one side is our management team.

Q: You just mentioned to give up money-losing hard advertising will not buy?

Ray red front: not buy hard advertising, electricity supplier burn or reason, of course, they may be different because each positioning, then burn his goal, he wants to scale and speed, we juicy couture handbags cheap like this, because we not in the platform, not to do distribution, Taobao platform, which do the distribution, we make the brand.

Q: What do brands need to build it, but we do not intend to burn, it will be by what means?

Ray red front: We hope to establish the brand in the process of marketing, sales process to build brand, positioning in the network Juicy Couture Backpack market have your brand there is a corresponding, because such is the promotion of the Internet in recent years advertising is very expensive. electricity supplier financing to send, what price are fried up all the money inside, but in fact Pay promotion is still a lot, especially for those of us who make the brand a company, it is for us to do, while we O2O mode will attempt to promote this brand is also very important.

Q: In line with the advantages of online Where? This particularly significant in where?

Red Lei Feng: capital, for example, the Pearl of the core do-minute in the national top three, our approach is to put five million into an advertising vehicle, we immediately began our first phase of the first sampling 100,000 copies, these products also to the hands of consumers, this is also O2O practice, such as Taobao, people do better, we have also done well, but still very distinctive characteristics of our products, from the perspective of fashion we are doing is quite launched Taobao Juicy Couture Free Style inside the best selling Casio products, that is in great demand, but did not get the people's mandate, we do not know that we insist on doing our route, our style style first look at the inside of the Taobao on line feel significantly different appearance is one thing, and our terms of service and quality, we grasp the particularly strict, for example, the table on Taobao to how cheap how cheap, but our quality of which is to require 30 Juicy Couture Backpack meters of water, this is juicy couture handbags cheap the industry standard, Taobao which low-cost table is the living water, which is not waterproof. If the watch is not waterproof, inside the fog.

Q: Pearl of the core in the traditional markets, it is now to enter the network, this can be considered a transformation in this transformation, many traditional industries to enter will encounter many obstacles, many difficulties, we did not encounter this difficulty?

Red Lei Feng: this, we Liu Jincheng thought very clearly, In addition to his movement, has also done a lot of investment, he is the Legend of the LOP, he did clock the effectiveness of the movement is very good, so in addition to other trades, watch his industry, so do the transition is basically completely isolated from the stove, channels and brands rely on investments to make. Such as the Pearl of the core clock to do network market is a lot of trouble, those small, from the traditional channels, a year to sell 2.5 billion, then sell the law, can juicy couture black leather handbag not sell a lot of conflict of interest, but also with the traditional channels, so up separately separate conventional channel electron Chamber of Commerce, clearance goods to get online to do, one is to be cheap, second clearance, we can not upset I am now selling traditional shops, I want to sell good, sold at high prices I do not get online to sell, is to separate the dislocation to do, doing so also can we have a completely different, we are fully independent operation, and management team are independent, including the chairman of the board are not participation in the operation, participation in decision-making, does not participate in the operation, so this is one aspect, such as we do the bell, the bell is not selling Pearl of the core, but that is not the large ones, we have done or time 100 minutes, and then we also there will be more interesting news and ideas to share with you.

Our goal is to businesses, so this year we immediately Juicy Couture Bikinis Juicy Couture Bikinis there will be action in this regard will be interactive, clocks and table.

Q: This year there will be the number of expected sales to achieve?

Red Lei Feng: This year, we've set goals is not high, it may be 30 million, that is, do not burn mode, I believe that this is not great thanks to a number, our efforts to force did, so that the pressure on us light, ours is a more prudent approach.

Related Articles - juicy couture handbags cheap, juicy couture black leather handbag, Juicy Couture Backpack, Juicy Couture Bikinis, Juicy Couture Free Style,

Email this Article to a Friend! Receive Articles like this one direct to your email box! Subscribe for free today!